4 Ways to Grow Your Small Business with Facebook Groups

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As a small business owner, there is no extra time to interact on social media. Every hour is precious and if it can be spent maximizing efficiency and finding leads, even better.

Most of the time, social media becomes a time-suck. However, if given a time limit and purpose, social media can turn into a wealth of resources.

Here, we’re focusing on Facebook and the power of joining Facebook groups. Find and join the industry groups related to your work, then check out these four ways to grow your small business with Facebook groups.

1. Ask questions often

Receiving genuine feedback from an interested audience already in your industry is a wonderful free resource. Being able to openly and transparently ask questions about products, services, tools, and processes to folks that are already listening is invaluable.

2. Drop helpful resource links when relevant

It’s important to share more than your own work while helping someone else. Share other websites, blogs, and business resources that you’ve found helpful, but that aren’t coming directly from you. Knowing about and sharing a variety of content builds trust and makes you look like a pro.

3. Like and comment

This one is unavoidable. You don’t need to go crazy on everybody’s posts, but you do need to interact with likes and comments when you’re invested in the topic. The more you show your face, the more group members will remember you, and the more likely they are to browse your work.

4. Give more than you take

The golden rule of Facebook groups, always give more than you take. For feedback, likes, comments, answers to questions, and general positive interactions, always come from a mindset of abundance. Don’t worry about receiving attention yet. Organic interaction encourages organic growth.

Join a Facebook group and start growing!

Contact us for more on using Facebook groups for business.

Twitter Tips

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3 Actionable Tips for Connecting with Freelancers on Twitter

Freelancing can be a lonely business. It can also be a goldmine for social interaction and for making connections. When you are your own boss, you’re in charge of what events you attend, who you know, how many people you meet, and where those connections take you.

But the first step is getting yourself noticed. Follow these quick, actionable tips next time you’re looking for a new professional peer on Twitter.

1. Say Hi

No more lurking in the shadows of the digital world. Since you’re in charge of networking and meeting new people, be the first to say hello. Reach out with a regular old tweet and say something you like about the other person’s work. Whether it’s someone you admire or just found by accident, the person on the other side of that tweet will smile and your chances of making a lasting connection go up exponentially.

2. Share Relevant Content

Don’t assume swarms of cool new connections will find you online. You need to post relevant articles, blogs, and material with relevant hashtags so your profile doesn’t dissolve into nothingness. Your voice matters. So share content that aligns with your work, your message, and your values. That’s what will attract the right kind of connections.

3. Avoid Personal Gossip

As tempting as it is to share extremely personal struggles, stay away from anything you wouldn’t want a client to know about. Assume every potential client will scroll through your social media. Don’t let them be turned off by unprofessionalism.

Contact us for more on Twitter.

hashtags

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#Hashtags By The Numbers

Don’t have time? Listen to the Audio file on the go!
*Please note that the voice in the audio below refers to a Hashtag as “Number”

 

If you’re working to grow your social media presence, you’ll probably have noticed that most platforms have adopted the hashtag. They’re used to link different groups together and to make it easier to see how many people are discussing a topic in real-time.  It allows you to quickly find and converse with your followers, or to get your posts noticed. For small businesses it also allows you to drive brand recognition and impact customer loyalty.

There are some ‘unwritten’ rules to hashtag use though, and we’ve broken them down for you.

Twitter – #Don’t #Over #Do #It. Using three tags at maximum to a single tweet is the way to go when it comes to Twitter. You want your tags to be relevant, not cheap. Posts with that follow this rule tend to get more interaction than those without or ones that go overboard.

Instagram – In direct contrast to Twitter, Instagram encourages you to use hashtags to the max. Using 10 or more for a single image is not unheard of. In fact, posts with 11 or more hashtags had more engagement than those with fewer.

Pinterest – While Pinterest does support hashtags, and there doesn’t seem to be a limit to how many you can use, they seem a bit… pointless? You can’t search by them, and there’s really no use for them as such. They are useful for cross-promotion and branding though.

Facebook – Alright, this one is really a trick question. Although you can include hashtags on Facebook, they don’t really do much for you. Facebook curates your content. The things that you’re interested in, come directly to you. So for this one, we’re saying: Just don’t use them.

Tumblr – Tumblr hashtags are restricted to the ‘tag’ field at the bottom of a post. What this means is that you can’t create one within the body of a post. While there is no limit to the number of tags you can add to a post, there is a caveat. Your post will not make it to the search results if you’re only re-blogging. So, if you’re looking to use Tumblr as a curation tool, don’t worry about tagging. If however, you want to use it to get noticed, make sure to utilize the tags on all posts you create. What’s even better is that like Twitter, when you search a hashtag, it will show all of the users who have recently used that tag so that you can follow them. This means that hashtag use is a fantastic way to build your following as well.

We hope this guide has given you a bit more insight into the hows and whys of hashtags and how to go about using them. If you’re interested in learning more about how to grow your social media, please feel free to comment below, or contact us today.

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Using Social Media to Grow Your Small Business

We live in a day and age where nearly everything is online and social media is no exception. Do you have a small business? When building your small business, picking a few (2-3) social media platforms to start out with is best, since you don’t want to overwhelm yourself. Today we’re sharing the top sites that you should use and how they can help grow your small business.

Facebook

Did you know that over 1 billion people get on Facebook every day? That’s a lot of people! But how can you use this to your advantage? Creating a Facebook page for your business is the best place to start. Invite people who you know to like your page, even if this is starting small, this is more than nothing! Posting content is so important. We recommend posting a variety of your own content about your business as well as other posts and articles that relate to your niche so that you can draw and even larger audience. Using Facebook is a simple way to spread the word about your business.

On Facebook, you are also able to pay for ads, for as little as $5. Facebook Ads are a great way to increase your audience, as more people than those who follow your page will see your product. It’s a win for everyone!

Instagram

Instagram is full of beautiful images. You are able to share product as well as things from behind the scenes of your business. The best way to lead people to your Instagram (and your small business) is to use hashtags. Each post can have up to 30 hashtags, and the more you use, the more people will see your photos! Posting images, connecting with others, using hashtags, those are really the things that you can do to increase your engagement and lead to sales.

Pinterest

Do you have an online shop? Pinterest will be your best friend. Pin images of your product and leave a description that will help more people find it. Many people swear that Pinterest is what helped them get more sales. And a secret, you don’t actually have to have that many followers to find success on Pinterest! Start pinning and pin often, your content as well as other pins that relate to what you sell or make. Pinning more than just your content will also help you get noticed.

Twitter

Twitter is a great way to quickly connect with people and share your content. Write a blog post about your product? Share on Twitter. Twitter is fast paced and only allows 140 characters per post, which makes you truly think about what you want to tell your audience. Because of the 140 character limit businesses take more time thinking about exactly what they want to say, but in the long run that extra thought helps.

YouTube

Sharing a new skill or wanting to show customers what your product is really like? YouTube is a great way to showcase those very things. YouTube has become like Google; when someone wants to know how to do something, they are often turning to YouTube for how-to videos and so much more.

Not every social media site will work for you and your business. We suggest picking 1-2 to begin. Focus on engagement, posting quality images, hashtags, and links, and building a following. Once you’ve got one social media site down, start looking into others that would be beneficial for your business. Social media can really help your small business, engage with your followers and as you do, watch your business grow.

If you have any questions or ideas feel free to contact us at any time.

Posted by & filed under SEO, Social Media, Websites.

Tomato – Tomatoes vs. Potato – Potatoes? How about there vs. their? Do the spelling of these words make any difference? Yes! Grammatically, and even more when they are being used for paid searches in hopes of good conversion rates. Not sure what a conversion rate is? It’s merely explained by how many marketing dollars it takes to turn a keyword (product or service) into a sale or lead.

Wrong keywords will make hash of your tags

Conversion rates have many factors that come into play when searching for optimization. Let’s begin with how much opportunity keywords have to be found on various software platforms. In an example, do you have a website or landing page? Is social media a part of your marketing campaign? More specifically do you utilize Facebook, Instagram, Twitter, LinkedIn, etc.? Each one of these platforms allows for prime exposure. Blogs are a tremendous showcase for ideal meta tags and hashtags, alike. However, all your tagging efforts can go upside down with the wrong keywords (i.e. there vs. their). Sadly, it’s not incorrect spelling alone that will bury your SEO efforts, but the wrong audience will do the same. To put the right followers in front of your marketing budget researching your customers is critical. Take the necessary time to look at their social media posts to see who they are following, and what hashtags (#) are being used most often, and this will give you a clearer picture of your customer and how to reach them. At the end of the day, keywords are key!

Metrics acronyms and how they affect your CASH

All these letters! What do they mean? Here’s the simple answer to these acronyms. CPC = Cost Per Click and CPA = Cost Per Acquisition. The formula can seem confusing if you are not familiar with metrics lingo, but it’s quite simple. Simple math that is. Let us say your company has budgeted $10,000 for marketing and of that dollar figure they have allotted a certain amount per click. The hope is that the click cost will not exceed the allotment, thus yielding the expected return. When the amount per click exceeds your budget, you now have a higher than desired CPA. Each click cost more to acquire a new customer and when this conversion happens your business needs to re-examine its analytics. Are your keywords reaching the right audience? Do your landing pages engage customers? Is your marketing budget realistic? The answers to these questions will help you in getting to the optimum CPA rate.

The most efficient formula to optimize your paid search conversion rate

1. Visit your metrics often

2. Have a well-researched target market

3. Maximize your keywords (meta tags and hashtags)

By following these three simple steps, you can ultimately create a dynamic marketing strategy and outstanding profits. Contact us for the best SEOs and you will be the best CEO!