Posted by & filed under SEO, Social Media.

Using Social Media to Grow Your Small Business

We live in a day and age where nearly everything is online and social media is no exception. Do you have a small business? When building your small business, picking a few (2-3) social media platforms to start out with is best, since you don’t want to overwhelm yourself. Today we’re sharing the top sites that you should use and how they can help grow your small business.

Facebook

Did you know that over 1 billion people get on Facebook every day? That’s a lot of people! But how can you use this to your advantage? Creating a Facebook page for your business is the best place to start. Invite people who you know to like your page, even if this is starting small, this is more than nothing! Posting content is so important. We recommend posting a variety of your own content about your business as well as other posts and articles that relate to your niche so that you can draw and even larger audience. Using Facebook is a simple way to spread the word about your business.

On Facebook, you are also able to pay for ads, for as little as $5. Facebook Ads are a great way to increase your audience, as more people than those who follow your page will see your product. It’s a win for everyone!

Instagram

Instagram is full of beautiful images. You are able to share product as well as things from behind the scenes of your business. The best way to lead people to your Instagram (and your small business) is to use hashtags. Each post can have up to 30 hashtags, and the more you use, the more people will see your photos! Posting images, connecting with others, using hashtags, those are really the things that you can do to increase your engagement and lead to sales.

Pinterest

Do you have an online shop? Pinterest will be your best friend. Pin images of your product and leave a description that will help more people find it. Many people swear that Pinterest is what helped them get more sales. And a secret, you don’t actually have to have that many followers to find success on Pinterest! Start pinning and pin often, your content as well as other pins that relate to what you sell or make. Pinning more than just your content will also help you get noticed.

Twitter

Twitter is a great way to quickly connect with people and share your content. Write a blog post about your product? Share on Twitter. Twitter is fast paced and only allows 140 characters per post, which makes you truly think about what you want to tell your audience. Because of the 140 character limit businesses take more time thinking about exactly what they want to say, but in the long run that extra thought helps.

YouTube

Sharing a new skill or wanting to show customers what your product is really like? YouTube is a great way to showcase those very things. YouTube has become like Google; when someone wants to know how to do something, they are often turning to YouTube for how-to videos and so much more.

Not every social media site will work for you and your business. We suggest picking 1-2 to begin. Focus on engagement, posting quality images, hashtags, and links, and building a following. Once you’ve got one social media site down, start looking into others that would be beneficial for your business. Social media can really help your small business, engage with your followers and as you do, watch your business grow.

If you have any questions or ideas feel free to contact us at any time.

Posted by & filed under SEO, Social Media, Websites.

Tomato – Tomatoes vs. Potato – Potatoes? How about there vs. their? Do the spelling of these words make any difference? Yes! Grammatically, and even more when they are being used for paid searches in hopes of good conversion rates. Not sure what a conversion rate is? It’s merely explained by how many marketing dollars it takes to turn a keyword (product or service) into a sale or lead.

Wrong keywords will make hash of your tags

Conversion rates have many factors that come into play when searching for optimization. Let’s begin with how much opportunity keywords have to be found on various software platforms. In an example, do you have a website or landing page? Is social media a part of your marketing campaign? More specifically do you utilize Facebook, Instagram, Twitter, LinkedIn, etc.? Each one of these platforms allows for prime exposure. Blogs are a tremendous showcase for ideal meta tags and hashtags, alike. However, all your tagging efforts can go upside down with the wrong keywords (i.e. there vs. their). Sadly, it’s not incorrect spelling alone that will bury your SEO efforts, but the wrong audience will do the same. To put the right followers in front of your marketing budget researching your customers is critical. Take the necessary time to look at their social media posts to see who they are following, and what hashtags (#) are being used most often, and this will give you a clearer picture of your customer and how to reach them. At the end of the day, keywords are key!

Metrics acronyms and how they affect your CASH

All these letters! What do they mean? Here’s the simple answer to these acronyms. CPC = Cost Per Click and CPA = Cost Per Acquisition. The formula can seem confusing if you are not familiar with metrics lingo, but it’s quite simple. Simple math that is. Let us say your company has budgeted $10,000 for marketing and of that dollar figure they have allotted a certain amount per click. The hope is that the click cost will not exceed the allotment, thus yielding the expected return. When the amount per click exceeds your budget, you now have a higher than desired CPA. Each click cost more to acquire a new customer and when this conversion happens your business needs to re-examine its analytics. Are your keywords reaching the right audience? Do your landing pages engage customers? Is your marketing budget realistic? The answers to these questions will help you in getting to the optimum CPA rate.

The most efficient formula to optimize your paid search conversion rate

1. Visit your metrics often

2. Have a well-researched target market

3. Maximize your keywords (meta tags and hashtags)

By following these three simple steps, you can ultimately create a dynamic marketing strategy and outstanding profits. Contact us for the best SEOs and you will be the best CEO!

Posted by & filed under Search Engine Optimization, Social Media.

Social Media Tips: 5 Abridged Steps to a Social Media Strategy

Don’t let that title fool you… While these steps have been summarized, successful social media marketers spend lots of time creating efficient social media strategies for their companies. The following information is a quick outline of what you can expect when creating a strategy that works for your company’s brand, mission, and target audience.

Let’s get started:

  1. Define your social media goals. Do you want to increase brand awareness with a specific audience? Do you want to increase follower engagement on your social network accounts? Do you need to inspire organic traffic to your website?
  2. Choose your social networking accounts. Fill out their profiles completely, and make sure the images you upload as profile pictures and header images are sized to the dimensions required by their respective networks. If you already have current social media accounts, conduct an audit on their efficiency. Use Google Analytics (and other analytics add-ins) to discover which networks get the most traffic: likes, comments, shares, visits, etc. All the accounts you follow and that follow you should be relevant to your organization, your brand, your field of work, or your mission in some way. Make a list of who your competitors are, note the networks they have accounts on, and study the types of content they share.
  3. Develop your posting strategy. What kind of content are you sharing: links, images, GIFs, reshares, or tips? A good rule of thumb is to make sure all of your content educates, entertains, or informs. Consider the tone and voice of your brand: are you quirky and humorous with your responses, or more instructional and scholarly? In addition, the frequency of your content sharing should be based on the social network you are using. Twitter is such a fast-paced platform that you’ll need to post multiple times a day, sometimes sharing the same post twice a day at different times. LinkedIn’s business networking platform sees the most traffic weekday mornings and evenings. Create a content sharing calendar that can be used to schedule your posts. Platforms like Buffer and Hootsuite are great tools for scheduling content. And don’t forget to plan a budget: how much money can you spend monthly on paid social media promotions? On which networks will you use paid promotions?
  4. Analyze your success. The more you post, the more you’ll be able to discover if your content, timing, and frequency strategy is right for your brand. The best way analyze the success of your content is by using reporting tools like Google Analytics or Tweetdeck (specifically for Twitter). Scheduling platforms like Hootsuite and CoSchedule have analytics tools for multiple social media networks and have add-ins available for purchase at different costs.
  5. Modify your strategy. After analyzing the performance of your content, make small changes to your posting strategy to see what improvements can be made. Try posting at a different time, changing the tone of your shares, or optimizing your GIFs and images for specific platforms. Was there an increase in engagement on the links you shared? Did you get more clicks on the GIFs optimized specifically for Facebook? Did the new tool you used to shorten twitter links see an increase in likes compared to unshortened links? Set a deadline to go back and reevaluate the performance of your tests. Successful results can be seen in the heightened engagement on your social networks, the increased traffic from your social networks to your websites, and/or, ideally, the return on investment (ROI) for your company.

Posted by & filed under Social Media.

Using Instagram To Tell Marketing Stories

There are many different types of social media sites available for marketing your company. One that can make a huge difference is Instagram. This social media platform can help you tell stories that sell your product in great ways.

Upload Fun And Interesting Photos

Start by uploading photos that are interesting to your potential customers. For example, if you have a weight loss product you want to sell, you should integrate pictures of people before and after using the product. In this way, you can engage your audience and give them a real-world example of the success of your product.

Add Photos That Move Along The Storyline

After you have created an interesting and engaging story with a few pictures, start adding more that move it along. For example, if you posted a weight loss picture that indicated the success of your product, include more photos of that individual. People will be drawn into the story and interested in how they continue to lose weight and stay in shape using your product.

Interact With Other Users

Once you start getting followers and creating engaging stories, interact with Instagram users. Post comments on their sites, responses to their comments on your content, and create a vibrant interaction. This process will make you a more active member of the site and increase your social media presence tenfold.

If you need help integrating social media sites into your online marketing presence, please contact us today. We can identify social media trends that can help your company and find ways to maximize your marketing presence.

Posted by & filed under Social Media.

5 Tips for Growing Your Business Through Instagram

Out of 400 million daily Instagram users worldwide, over five million businesses use the social media platform to spread awareness, spark interest and bring in customers, according to Instagram Business. To tap into that pool of potential customers, follow these tips for expanding your reach through your Instagram account.

Make your account a Business Account. With a Business Account, you can get metrics on how your content performs throughout the day. You can also see how your followers interact with your photos and stories. Lastly, your account can show important info like location, phone number and business hours. If you already have a personal Instagram account, you can convert it to Business, or create a new one. Choose an account name that’s the same or related to the name of your business. Keep it consistent across other social media channels so it will be easily recognizable.

Build an Instagram strategy. What do you want to achieve on Instagram for your business? Do you want to increase sales, brand awareness or traffic to your website? According to Hootsuite, the goals you set for Instagram should be achievable and measurable, and tie back to your business goals in general. Checking out other brands in your industry and browsing successful businesses on Instagram can help inspire and build your strategy. 

Craft a catchy and informative bio. Your Instagram bio is directly under the Follow button. Use that small space to convince users that they’ll enjoy following your account. Don’t make it too salesy; keep the tone light and fun. Here’s an easy bio formula from Kissmetrics: who you are + what you do + a pop of personality. Don’t forget to include a link to your site too.

Create engaging and visually interesting posts. What content will your photos focus on? Of course, it depends on your industry. Clothing brands photograph their pieces, restaurants offer tantalizing pictures of their food. Deciding on content for other industries can be less obvious, so do research and get creative. Graphic design company? Show off pretty fonts and designs. Local law/consulting/marketing business? Give followers a peek behind-the-scenes with how you celebrate successes (free donuts!) or prep for big events (piles of paperwork.) To make your photos look cohesive and recognizable, decide which filters or editing options to use and stick to them. Remember that most users use Instagram on their phones. High-resolution photos that fit well on a small screen will work best. 

Analyze your success and keep evolving. Sendible makes a great point that you will only find out what practices and content works best for you by analyzing and measuring results. Do new followers find your content through certain #hashtags? Photos get more likes and comments when you tag or mention another company? Do teaser photos or contests create more engagement? Checking in with your account’s results regularly helps pinpoint what part of your Instagram strategy is doing well or what needs tweaking.

Need more social media tips or advice? We can help!