Using Social Media to Grow Your Small Business
We live in a day and age where nearly everything is online and social media is no exception. Do you have a small business? When building your small business, picking a few (2-3) social media platforms to start out with is best, since you don’t want to overwhelm yourself. Today we’re sharing the top sites that you should use and how they can help grow your small business.
Did you know that over 1 billion people get on Facebook every day? That’s a lot of people! But how can you use this to your advantage? Creating a Facebook page for your business is the best place to start. Invite people who you know to like your page, even if this is starting small, this is more than nothing! Posting content is so important. We recommend posting a variety of your own content about your business as well as other posts and articles that relate to your niche so that you can draw and even larger audience. Using Facebook is a simple way to spread the word about your business.
On Facebook, you are also able to pay for ads, for as little as $5. Facebook Ads are a great way to increase your audience, as more people than those who follow your page will see your product. It’s a win for everyone!
Instagram is full of beautiful images. You are able to share product as well as things from behind the scenes of your business. The best way to lead people to your Instagram (and your small business) is to use hashtags. Each post can have up to 30 hashtags, and the more you use, the more people will see your photos! Posting images, connecting with others, using hashtags, those are really the things that you can do to increase your engagement and lead to sales.
Do you have an online shop? Pinterest will be your best friend. Pin images of your product and leave a description that will help more people find it. Many people swear that Pinterest is what helped them get more sales. And a secret, you don’t actually have to have that many followers to find success on Pinterest! Start pinning and pin often, your content as well as other pins that relate to what you sell or make. Pinning more than just your content will also help you get noticed.
Twitter is a great way to quickly connect with people and share your content. Write a blog post about your product? Share on Twitter. Twitter is fast paced and only allows 140 characters per post, which makes you truly think about what you want to tell your audience. Because of the 140 character limit businesses take more time thinking about exactly what they want to say, but in the long run that extra thought helps.
Sharing a new skill or wanting to show customers what your product is really like? YouTube is a great way to showcase those very things. YouTube has become like Google; when someone wants to know how to do something, they are often turning to YouTube for how-to videos and so much more.
Not every social media site will work for you and your business. We suggest picking 1-2 to begin. Focus on engagement, posting quality images, hashtags, and links, and building a following. Once you’ve got one social media site down, start looking into others that would be beneficial for your business. Social media can really help your small business, engage with your followers and as you do, watch your business grow.
If you have any questions or ideas feel free to contact us at any time.