Posted by & filed under Social Media.

Maximize Your Twitter Presence With These Tips

Twitter can be a powerful way to reach potential customers, but only if you use it properly. Here are a few tips for expanding your presence on this social media site and how to use it to attract more customers.

Search For People Interested In Your Business

When opening a Twitter account, immediately search for your business type and begin following people who have followed a lot of others. Follow first here, because when you get access to someone with a lot of followers, you are likely to get some from them. Don’t worry if people don’t follow back: it’s still beneficial to follow others.

Always Thank Followers

When you get a new follower, thank them immediately with a message or a tagged Tweet. This makes your account feel more active and alive and makes them feel more respected. Including a link to a product is helpful, but not necessary.

Be Active And Interact

Twitter offers you a unique platform to connect with people and you need to take advantage of it by being as active as possible. An active Twitter account with a thousand followers can reach them regularly with Tweets regarding new products, price changes, congratulations to employees, and much more.

The idea is to create a steady (but not constant) stream of content that interests your followers and makes them check out what you have to offer.

If you need help using Twitter to its fullest, please don’t hesitate to contact us today. We can find ways to spread your business far and wide and bring thousands of people to your social media sites and your businesses.

Posted by & filed under Social Media, Uncategorized.

Tips for Creating Great Facebook Posts

How hit-or-miss are your Facebook posts? Wouldn’t it be awesome if you had some certainty, when you publish a post, there was a high probably of receiving clicks, likes, and comments? Facebook posts, especially based on their limited organic reach, are mysterious to many business owners and entrepreneurs. The questions many are asking are, “How can I create a great Facebook post,” and, “Is it even possible to generate truly organic traffic using a Facebook post?”

If you scour the web for answers, you will likely discover a large volume of articles touting best practices for and examples of effective Facebook posts. How is it that some companies have millions of fans, and can generate tons of engagement with a single post? 

Today, based on our own internal analytics and study, we are sharing tips for creating great Facebook posts, that will generate more clicks, likes, shares, and comments.

1. Post Structure – Great Facebook posts tend to follow a formulaic structure, to include these elements:

  • Effective Facebook posts will include a link
  • They will be brief, using 80 characters as a top limit
  • Every post should include an image
  • The most powerful will get published at off-peak times
  • Follow a regular and consistent posting schedule
  • Posts should always be timely, newsworthy, or otherwise shareable

2. Personalize Content – Many companies will start posting to Facebook without a real plan. As a result, they are not addressing the needs or feeding the demands of their audience. For example, if you are a real estate agent, you need to post more than your latest home listing. Consider topics that include home decor, design, upgrades, and improvements. Add locally relevant and newsworthy information to build your local audience.

3. Use the KISS Method – Basically, do not use many words for what can be written in a few. On Facebook, most users are skimming readers. You want to capture their attention quickly. Therefore, keep the text down to one sentence of 4 to 6 words. The idea is to encourage users to click the link, visit your website, and read the content there.

4. Optimize for Visual – As reported by Kissmetrics, posts with photos receive 53% more likes, 104% more comments, and will generate 84% more click-throughs on links than text-only posts. Adding images to your posts is likely one of the most powerful techniques for creating a great Facebook post, and they account for the largest portion of Facebook engagement.

What haven’t we covered yet that is important to you? If you would like to talk about creating great Facebook posts, or related topics, please contact us.

Posted by & filed under SEO, Social Media.

How Many and Which Social Media Sites Should I Use?

social media for businessAs frequently asked questions go, the most common social media marketing question is, “How many and which social media sites should I use?” Very often, entrepreneurs and businesses are advised, when it comes to social media networks, to “be everywhere.” The advice they receive is that they need a large online footprint. Therefore, the opinion of some experts is a company must create and maintain accounts on all the major social media websites, and on all new and emerging networks. However, this is not true.

As you read today’s blog entry, you will start to understand the need to focus your efforts. Simply put, don’t waste your time on websites that provide no return on investment. When you properly target your efforts, you will benefit from better leads, improved customer retention, and enhanced reputation management. Would that be a benefit for your company?

The majority of businesses will find the most effective strategy is selecting between 2 to 5 social sites. Moreover, it is not recommended to have accounts to use only occasionally or “just to have.” Social media success relies on building your reputation on these networks. Having accounts that have little activity, or look abandoned, can have a negative impact. The better option is to maintain a consistent schedule of activity on a small number of social sites.

So, which are the best sites? According to Statista.com, there are 2.34 billion people on social media. Of those, the largest is Facebook with 1.87 billion active users. Most companies, regardless of your target customer, will benefit from being on Facebook. That said, sites like Facebook and Google+ are focused on connecting with friends and family, and focuses on enhancing those interactions. On the other end of the spectrum, platforms like Twitter and Tumblr are about rapid communication. Additionally, Instagram and Pinterest concentrate on sharing images and are ideal for companies that can exploit visually stunning photos.

Ultimately, while there are hundreds of social media networks, they are not carbon copies of each other. Spend the most time on the sites that your customers actually use. Moreover, the worst thing a business can do is spread itself too thin. If you have an account on a social site, your customers and followers expect you to be active. Therefore, the best advice is to do more on fewer sites. 

What haven’t we covered yet that is important to you? If you would like to talk about how many and which social media sites to use, or other related topics, please contact us.

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Set Your Business Up For Social Media Success

Social MediaSo, you know that social media is a powerful tool for businesses. But…you don’t know where to start with your business or, even worse, you need to restart. 

Whether you want to get your business set up on social media or you want to create a stronger presence and strategy, the following social media tips can help. 

Peek at the Competition

One tool that can do wonders for business growth is often overlooked. What is it? The competition. Huh? You’re probably wondering how they can help you. 

Think about it. You can keep tabs on what they’re doing, along with the results of their efforts. Do you see where we’re headed with this? Consider just three of the benefits that come from doing this. 

Find a starting point. Are you unsure about which social media platforms you should be using? Do you sense that you’re currently focusing your efforts on the wrong platforms? 

Not to worry! Do a search of your main competition on the internet. See what platforms they hold in common. Then, look at the kind of success they’re having on those platforms. Do they have a good amount of followers? Are they generating lots of like, comments and shares? 

Once you’ve narrowed down platforms where business similar to yours are successful, you’ll know where to start. 

Choose a model. Take some time to examine what in particular seems to be working well for competitors. Do certain types of posts see more interaction? Are they using any innovative or creative ideas to attract more attention? 

Why struggle to create your own way, when you already know what works? At least in the beginning, stick to what’s been tried and tested. This may mean taking bits and pieces of ideas from several sources, including successful businesses not in your industry. Then, make it your own! 

Take a lesson. Some things work like a charm and others fail miserably. That’s just the way it is. While it’s unfortunate for your opponents when things go wrong, it’s an advantage for you.

You can save yourself time, sweat and maybe even some tears by learning what not to do. If you’re willing to take the time, you can even figure out what went wrong and how to improve on a certain idea or tactic. 

Final Thoughts

Of course, there’s much more to developing a solid, appealing presence for your business on social media. However, this one tip about looking at the competition can give you a rock solid basis for future success.

If you’d like to know more about how you can use social media to promote and grow your business, feel free to contact us.

Posted by & filed under LinkedIn Tips, Social Media.

Social Media Tips: LinkedIN

How LinkedIN helps employers:

It is a bit like Facebook where users connect with people they know from school or work, but it has a professional networking feel geared toward business and marketing. Employers use it to search for talent without the summer vacation photos and national politics clouding the page. Job seekers use it to network with others in the same career and to apply for work.

Here is how it can help you:

As a platform for niche skills : LinkedIN allows individuals to enhance resume bullet points by detailing skill areas crucial for employers. A sales professional with a background in building metals who speaks Mandarin can explain through the ‘endorsement’ feature their applicable skill level. Businesses looking to hire for niche classifications are able to search more effectively than with ordinary resumes.

As a tool for sales: Not a website where people hawk their wares but a profile page where skilled individuals can show off their work. Bloggers can add links to pieces they have written and artists can add photo exhibits of their work. Anyone with professional expertise can demonstrate through their page. This is great for both employees and employers.

As a discussion forum: Groups with similar interests or similar careers can network by taking advantage of the happenings within a community. Sell baseball and softball uniforms to local clubs? Start a group for coaches and community leagues. Do business in Singapore? Look for expats who live and work there by searching the website. It doesn’t have to be business specific; however, most forums and layouts are arranged with working professionals in mind.

Need more social media tips or advice on how to get the most out of sites like LinkedIN? We can provide you with tailored options perfectly suited for your business. See our LinkedIN page