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3 Ways to Get the Most out of Social Media for Your Business

social media tips and ideasIn today’s competitive marketplace, having a strong presence on social media is a must. A lot of people use social media every day and this is why having an online presence is so crucial to success; you will have a direct line with customers and potential customers. Facebook and Twitter are great social media platforms to use if you are a business because they allow you to get creative with what you share, and they also allow you to reach a lot of people very quickly. However, in order to get the most out of social media there are a few simple tips you can follow to get the best results for your business.



1.) Have Variety

A great way to get people’s attention is to have a variety of content that you post. A good way to make sure you have variety is to post not only status updates on Facebook and Twitter, but to also post a photograph from time to time, or share a video once a month. Posting articles about your company is also a good thing to add. Having variety keep’s people interested because they’ll be curious as to what you’ll be posting next, and it keeps the momentum going in your output.

2.) Be Creative

Another way to grab people’s attention is being creative with what you do post. If you’re posting videos be sure to have fun with it while also including all the information you want your audience to gain. If you’re posting status updates on Twitter or Facebook, make sure that they are informative, but also witty. If all your posts are straightforward information it will be easy for people to lose focus. Keep it entertaining and they will want more.

3.)  Be Consistent

The most important aspect of maintaining a social media presence as a business is being consistent. The last thing you want to do is have people forget about you. Schedule a few specific days each week where you will post new content to make sure you are consistent with your social media output. Consistency is a great way to stay relevant. People will see and expect your new posts, and the more you put out the more people will hear about you. 

For more information, and to learn more about us, please contact us

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Four Social Media Do’s and Don’ts for a Productive and On-Trend February

Well, we made it through this first month of 2017 (resolutions and all) and now that the social trend talk has quieted down a little, we can really get a good grasp on what we all should be focusing on this year. As you gear up to welcome February, here are 4 social media tips that can help you to stay ahead of the pack…

 

Don’t be a 5-alarm snooze-fest.

You may be the most serious brand on the planet (like industry-grade, rocket-science-degree, no-one-else-gets-it serious), but if your posts are also a real snooze-fest that require an 18 coffee minimum to get through them… you’re doing it wrong. Don’t push sales hype only. Be interesting. Be intriguing. Remember, you have to show your customer that you are valid in their life. Not the other way around. The burden of likeability is yours to bear and nobody likes “buy my product” guy.

Don’t quit Twitter – Yet. 

Even the Atlantic went on record to predict the impending death of Twitter, but don’t give up on it just yet. While people are posting less, you need to keep the ship running while you build up other platforms. So while Twitter is not set to die off yet, if at all, having other irons in the fire is always a plus – even if Twitter sticks it out and survives.

 

Do take a 360-degree turn.

Videos are going realistic. We’re talking 360-degree video angles, thanks to new virtual reality technology. Get on board now. Yes, this trend is on the ground floor, but try it now and you’ll be groundbreaking.

Do plan ahead… social media is about to cross over to IRL.

Snap announced that it is coming out with IRL glasses that will allow users to see life through your eyes. The concept is really cool actually… especially if you are a brand that sells more of an experience than a product.

 

Still need help navigating the do’s and don’ts of social media marketing?
We can keep you on the Do List.

Posted by & filed under Marketing Consultation, Social Media, Uncategorized.

3 Tips For Successful Social Media Posts

Everyone is on social media these days, and why wouldn’t they be? It’s a great way for friends and family to stay in touch, to keep up with the latest happenings, and to follow creators and companies you like. That last use, in particular, is why every business out there has several social media pages. Because every post has a chance of reaching hundreds of thousands (perhaps millions) of people, if you win the viral lottery.

social media tipsWith all the competition out there, though, it pays to sculpt your posts so they’re more likely to be noticed. These three tips will help you do just that.

Tips For Successful Social Media Posts

Tip #1: Start A Conversation

No one likes social media pages that just turn into an endless commercial for a brand or product. So if all you’re doing is talking to your audience, they’re going to ignore you. Instead, construct your post so that it’s open, friendly, and encourages commenting and sharing. Make it interactive, instead of just soap-boxing.

Tip #2: Use Pictures

A picture is worth a thousand words, or so they say, but on social media it’s pictures that stop people from scrolling on by. The right picture will capture someone’s attention, and once they’ve stopped scrolling, they’ll read the text attached to it to find out what’s going on. That’s when you’ve got them.

Tip #3: Include A Call to Action

If you want your readers to do something (like your page, share your post, etc.) then you need to include a call to action. If someone likes your blog post, they’re more likely to scroll on without saying anything if you don’t specifically ask them to leave a comment, or click the like button. Asking for what you want really pays off on social media. Check out our social media channels and see how we do it: 

For more tips on how to improve your social media posts, simply contact us today!

Posted by & filed under LinkedIn Tips, Marketing Consultation, OMG our media group, Social Media.

LinkedIN tips to increase your potential 

Potential customers and clients are increasingly looking for new contacts and solutions for their business needs, through networking via LinkedIn. If you aren’t reaching customers through LinkedIn, you are missing out on one of the fastest growing ways to reach new business contacts. Here are 5 social media tips to increase your LinkedIn potential.

  1. Get a great image. No matter how great your message, the first thing that generally captures attention on social media is a great image. Get an attractive, professional and size appropriate image uploaded to your LinkedIn profile. The more people can associate a face with your business, the more connections you will receive.
  2. Send out Invites. Any connections you receive through LinkedIn will likely result from you sending out an invitation. Look for others with similar interests and mutual connections and you will likely have more invites accepted.
  3. Get creative with your title. Choose something with imagination that sparks interests of others looking to connect. For instance, instead of a sales representative, how about a sales growth advisor?
  4. Don’t forget about content. SEO content that is informative and helpful will help promote you as an industry expert. Remember to post attention-getting multimedia links along with your content to appeal to a broader audience.
  5. Be personable. Personalizing your message will help you gain more LinkedIn connections that can turn into long-term relationships. It never hurts to come off as warm and friendly. An inviting message will make you more appealing to those considering a business connection.

Expanding your social media potential through LinkedIn is not difficult–but it may take a little practice. If you are looking for more helpful social media tips, try consulting with a professional media group for more ideas about networking and expanding your social media presence.

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What rowing has taught me about effective team building & marketing

rowing teamwork

My crew! I’m in the “6 seat”.

I started a learn to row program 2 years ago and have learned many lessons from those skinny boats, long oars, long hours on the water, teammates and coaches. I thought rowing looked like something fun to try, but little did I know how much I would fall in love with the sport. I love the complexity of it, the competition, the teamwork and the teammates that I row with that cheer everyone on and lift you up along the way.

I also consider my business a team sport. When everyone at Voila! Media Group is on the same page, we succeed, and our clients succeed. When our team gets it right, we accelerate forward, passing competitors. We train to be as good as we are, making small tweaks along the way with project management, project tracking, and organization.

At the end of a Regatta (rowing race), we all gather in a huddle and discuss our performance. How was the pace, how did it feel, what could we have done better? Just like the end of a rowing race, each year, we have a team meeting to gather feedback on what went well & what we could work on the following year.

Ever watched a rowing event during the Summer Olympic games?

It doesn’t seem terribly difficult on television as the boat soars smoothly across the open water in a straight line. But without critical timing and maximum effort, the boat would tip erratically and miss its destination careening sideways.

Leadership makes it all work together by ensuring that everyone pulls and pushes at the right time. Conditioning is key to fight off exhaustion in the later stages of the race when seconds count. Proper conditioning only comes when the team works together.

Managers and employees both work toward the same goal within a company, sports team or volunteer group. When leaders establish goals for the team and hold individuals accountable to high standards, performance will follow.

Lessons I’ve learned in both business & rowing;

Small Movements Can Have a Big Impact

Most of work and play is governed by clocks and deadlines. Yearly reports and quarterly figures all exist in corporate culture and are a form of accountability. Good leaders don’t push others into a rigorous schedule before they are ready. They take on projects and events slowly and build up to larger tasks through small successes.

Rhythm & Balance

If you push when you should be pulling, the boat goes backwards, or even worse, you lose your balance and fall into Rowing lessons in leadership and marketingthe bottom of the boat or the river. The same is true with your marketing. Leaders set the ‘stroke’ or pace of the boat and encourage others to follow through with energy and rhythm. Leading by example means setting a pace for others to follow. Good managers do the best work on a project and ensure that everyone is focused on the same goal.

Being Small Doesn’t Mean Being Weak

By holding up the team as a unit, leaders make it possible for the group to have success. People are naturally competitive and putting the needs of the group before individual glory takes practice. Effective leaders know how to stress teamwork through their verbiage and demonstration.

Voila! Media Group is a small company, but large enough to work on big city projects because we have the right rhythm in place. One person might set the rhythm of the workflow, but it takes everyone’s hard work to finish the job.

How is Your Balance?

Are you pulling in prospects or just pushing your information out? We can help you review your marketing materials to see if you have the correct balance to keep your business afloat. Take a look at your website, brochures, newsletters, social media with a critical eye and give us a call if you would like a second opinion.

Article by: Shelly Burr

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My teammates, Minneapolis Rowing Club