Posted by & filed under clients, Color, Social Media.

Social media, if used effectively, can be an excellent tool to build your brand, generate leads and convert them.

 

Reality check – if your social media pages have only a handful of followers, and if more than half of them are just your employees, then you are not “doing social media.”

 

Here are some questions to ask yourself to see if the effort you are putting in, makes the social media you are doing, worth it.

 

Are you consistent?

Do you have regular posting habits? Be honest, do you have a social media calendar that you follow? Nothing hurts a business more than creating social media accounts and then not posting to them. It can even hurt your SEO (search engine optimization). Investing in a social media management tool will help you to plan out posts ahead of time and make sure that your brand is posting consistently. When a business is noticeably consistent, customers begin to trust them and want to buy from them!

 

Are your graphics fantastic?

Being consistent also applies to your visual content or graphics. Make your logo size and placement consistent for brand familiarity. Fonts, colors, and layouts are all design elements that play a significant role in making your company’s images stand out.

 

Do you boost your posts?

Let’s take a look at Facebook. You have to pay-to-play to get your posts seen (yes, even if people already like your page). Did you know that approximately only 2% of your posts will be seen by the people that like your page if you don’t boost them?

 

Pay with the “Boost Post” option. You can pay $5, or you can spend hundreds of dollars. In the sample below you can see that for $5 you can potentially reach 2,100 – 5,500 women. You can specify your Target Audience (age, gender, geographic location, income, etc.) to get your posts to the audience you want. If you click on boost post, you can get an estimate of how many users you might expect to reach for a certain dollar amount investment.

Loris Day Spa Boosting sample

 

If you answered “no” to any of these questions, we could help get you on the right social media path. Not only does social media help your brand, but it helps your Search Engine Optimization as well. We work with clients that range from handling it all to just doing a post to two a week. If you work with us, you will quickly find that we are fun, timely & opinionated. Voila! Media Group

Posted by & filed under Uncategorized.

WordPress is great open source software for blogging as well as setting up websites in.
The dark side of being open source is that it is a constant target.

Bots and spammers can use your WordPress, to try to boost their SEO for whatever snake oil they are selling. These are majority of what I’ve run into.  It can make the users computer download malware, which makes navigating your own site unsafe for your user base. I predict this will be more the case going forward.

There are several steps you can take to mitigate the bad guys breaking into your site.

Read more »

Posted by & filed under Uncategorized.

Melissa DelayVoila! Media Group believes that everything we do sends a message & reflects on your company’s brand. We are going to bring a series of blog posts from Melissa of TruPerception each month to give you tips on communication-related topics to help with your brand’s design extension. Tune in each week to find out how you can improve your communication to better reflect your brand, or contact us with any questions!
Read more »

Posted by & filed under Uncategorized.

Melissa DelayVoila! Media Group believes that everything we do sends a message & reflects on your company’s brand. We are going to bring a series of blog posts from Melissa of TruPerception each month to give you tips on communication-related topics to help with your brand’s design extension. Tune in each week to find out how you can improve your communication to better reflect your brand, or contact us with any questions!
Read more »