What’s the word in Marketing word mash-ups?
By definition fusing two words together by sound and meaning is called a portmanteau. A few examples are smog, coined by blending smoke and fog, or motel, from motor and hotel.
We wanted to give it a try and apply it to all things marketing & social media marketing as well. Take note Merriam-Webster!
Brandflakes (Branding + Corn Flakes)
What designers eat for breakfast.
Brochmance (Brochure + Romance)
When you are in love with a brochure you have just completed.
Brochvorce (Brochure + Divorce) When your client doesn’t feel the same way about the brochure design as you.
Computernesia When you get to your computer and forget what you were going to do.
Designerd Someone who is right & left brained. They can design and also do programming. See also Flottmeyer.
What do you think? What is your favorite mash-up? Do you have any words add?