Set Your Business Up For Social Media Success
So, you know that social media is a powerful tool for businesses. But…you don’t know where to start with your business or, even worse, you need to restart.
Whether you want to get your business set up on social media or you want to create a stronger presence and strategy, the following social media tips can help.
Peek at the Competition
One tool that can do wonders for business growth is often overlooked. What is it? The competition. Huh? You’re probably wondering how they can help you.
Think about it. You can keep tabs on what they’re doing, along with the results of their efforts. Do you see where we’re headed with this? Consider just three of the benefits that come from doing this.
Find a starting point. Are you unsure about which social media platforms you should be using? Do you sense that you’re currently focusing your efforts on the wrong platforms?
Not to worry! Do a search of your main competition on the internet. See what platforms they hold in common. Then, look at the kind of success they’re having on those platforms. Do they have a good amount of followers? Are they generating lots of like, comments and shares?
Once you’ve narrowed down platforms where business similar to yours are successful, you’ll know where to start.
Choose a model. Take some time to examine what in particular seems to be working well for competitors. Do certain types of posts see more interaction? Are they using any innovative or creative ideas to attract more attention?
Why struggle to create your own way, when you already know what works? At least in the beginning, stick to what’s been tried and tested. This may mean taking bits and pieces of ideas from several sources, including successful businesses not in your industry. Then, make it your own!
Take a lesson. Some things work like a charm and others fail miserably. That’s just the way it is. While it’s unfortunate for your opponents when things go wrong, it’s an advantage for you.
You can save yourself time, sweat and maybe even some tears by learning what not to do. If you’re willing to take the time, you can even figure out what went wrong and how to improve on a certain idea or tactic.
Of course, there’s much more to developing a solid, appealing presence for your business on social media. However, this one tip about looking at the competition can give you a rock solid basis for future success.
If you’d like to know more about how you can use social media to promote and grow your business, feel free to contact us.