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This week I was asked, “Does it matter if search terms are singular or plural?” and I had to respond, “Good question!” After some searching, it turns out that, yes, it does matter – to an extent.

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For those of you that have never heard of SEO, first off, it stands for ‘Search Engine Optimization’.  If that still doesn’t mean anything to you, let me break it down a bit further.  Search Engines like Google, Yahoo!, and Bing have software programs called crawlers that are constantly visiting (or ‘crawling’) websites, copying the… Read more »