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Tips for Creating Great Facebook Posts

How hit-or-miss are your Facebook posts? Wouldn’t it be awesome if you had some certainty, when you publish a post, there was a high probably of receiving clicks, likes, and comments? Facebook posts, especially based on their limited organic reach, are mysterious to many business owners and entrepreneurs. The questions many are asking are, “How can I create a great Facebook post,” and, “Is it even possible to generate truly organic traffic using a Facebook post?”

If you scour the web for answers, you will likely discover a large volume of articles touting best practices for and examples of effective Facebook posts. How is it that some companies have millions of fans, and can generate tons of engagement with a single post? 

Today, based on our own internal analytics and study, we are sharing tips for creating great Facebook posts, that will generate more clicks, likes, shares, and comments.

1. Post Structure – Great Facebook posts tend to follow a formulaic structure, to include these elements:

  • Effective Facebook posts will include a link
  • They will be brief, using 80 characters as a top limit
  • Every post should include an image
  • The most powerful will get published at off-peak times
  • Follow a regular and consistent posting schedule
  • Posts should always be timely, newsworthy, or otherwise shareable

2. Personalize Content – Many companies will start posting to Facebook without a real plan. As a result, they are not addressing the needs or feeding the demands of their audience. For example, if you are a real estate agent, you need to post more than your latest home listing. Consider topics that include home decor, design, upgrades, and improvements. Add locally relevant and newsworthy information to build your local audience.

3. Use the KISS Method – Basically, do not use many words for what can be written in a few. On Facebook, most users are skimming readers. You want to capture their attention quickly. Therefore, keep the text down to one sentence of 4 to 6 words. The idea is to encourage users to click the link, visit your website, and read the content there.

4. Optimize for Visual – As reported by Kissmetrics, posts with photos receive 53% more likes, 104% more comments, and will generate 84% more click-throughs on links than text-only posts. Adding images to your posts is likely one of the most powerful techniques for creating a great Facebook post, and they account for the largest portion of Facebook engagement.

What haven’t we covered yet that is important to you? If you would like to talk about creating great Facebook posts, or related topics, please contact us.

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