PMS…what is it really?
PMS has many different meanings:
- Pass My Shotgun
- Psychotic Mood Shifts
- Perpetual Munching Spree
- Puffy Mid-Section
- Provide Me With Sweets
- Pardon My Sobbing
- Pass My Sweatpants
But, when it comes to graphic design PMS takes on a whole new meaning:
Pantone Matching System (PMS)
Definition: Trademarked-name of a standard system or specifying over a thousand printing ink colors by number. PMS is used in all (commercial and desktop) printing processes, and comprises of (1) Pantone spot colors, each with a unique reference number, and (2) Pantone process colors, based on CMYK color model.
One of the biggest advantages in using specific pantone colors in your designs is the color reproduction will be identical every time you print. The Pantone Matching system was created by Lawrence Herbet in 1963 in order to solve the problems associated with producing accurate and consistent colors by creating standardized colors of ink through detailed measurements and ink mixing. This is how a company such as Coca Cola can produce the exact red in their logo for example, no matter which printing company they use.
Tobie’s favorite color combo currently: PMS 583, PMS 5757 and PMS 541