Make Sharing Valuable

John Flottmeyer
December 14, 2016 0 Comment

Make Sharing Valuable

Social screen-shot-2016-12-14-at-8-50-20-amMedia can be one of your most powerful marketing tools. It offers an unprecedented channel into the daily life of your target audience. To make the most of this opportunity and engage potential customers, you have to capture their attention. One of the most recommended strategies is sharing interesting, pertinent updates from third-party sources, but is sharing alone enough to stand out in their timeline?

No, it’s not.

How many posts
do you “like” and scroll past? Worse, without comment, you may be directing a potential customer toward acting without you or with a competitor. When curating your social media feed, you want to add value to the post to prompt audience engagement. This not only captures the reader’s attention, it positions you as an authority, strengthening their perception of you and your brand.

Here are a few tips:

  • Add your professional insight. You picked the article for a reason. Something caught your eye, share your opinion. You can agree, disagree, or expand, just don’t stay silent.
  • Ask your readers a question. This is a great way to take your market’s pulse. Ask if they agree with the article’s ideas. Have they had similar experiences? Open the floor for discussion and remember to interact with commenters. If they took the time to respond, they’ve entered your sales funnel. Most of the time a simple choice will get the most interaction (yes or no, A, B or C, agree or disagree). 
  • Add a call to action. Tell the reader how the article joins the two of you together and what you want them to do next. Do they need to schedule a service call? Do they need to speak with you today? Let them know it!

When you give your social media audience a reason to watch your feed, you’ve created interested leads. When interested leads are ready to spend, they become motivated clients. That’s the true power of social media marketing.

For a decade and a half, Voila! Media Group has proudly been Hudson Wisconsin’s marketing partner. We have the knowledge and experience to tailor a strategy to your needs. If you’re ready to drive sales and experience real growth, contact us today to see the power professional design and marketing can bring to you.

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