The Untold Costs of Social Media – social is free, right?
Social Media is Free, Right?
Social Media Marketing is one of the most effective forms of marketing out there.
Three billion people across the world use at least one form of social media, and added to the 20 to 50% of people who make purchases based on the social proof which is found on social media, there is a pretty compelling argument that you should be using a social platform.
What’s the problem?
If you are a business owner and you want to be on social media, you may have a slight problem.
You didn’t start a business to spend all your time developing social media strategies (actually, we did). You started it so you could do what you love. What you’re really good at.
Your time is worth a lot to your business. The more time you spend on social media, the more time you’re losing developing your product and running your company.
Find out how much your social media costs your business.
Step 1: Download and fill out a time audit.
Step 2: Plug your audit hours into this ROI calculator, or take an educated guess.
Step 3: Ponder your results.
Is it worth it?
You’ve been trying so hard to make your product, offer your services, or manage the company that you’ve hardly had time to think of a strong, consistent social media strategy. Your posts have been all over the place on content, but they’ve also been consuming your time every single day.
Social media is for building strong relationships. It’s for providing a consistent message of who your company is as a “person,” not as a corporate entity. Customers need this relationship. Customers will notice if you skip out. The better they know you, the better they trust you. And trust not only maintains customers, but it also brings you new ones when yours engage through the simple tool of a “share” button.
But even though you know how important social media is, you just don’t have the time.
What are you going to do?
Well, that’s where we come in. Once you’ve determined just how much time and money you’re losing with your disjointed, disheartening attempt at social media, you’ll understand not only how important a social media strategy is, but also how important it is to have help.
Make an informed decision
Make an informed decision about your time on social media. Is it worth doing it yourself, or do you need help?
Hiring someone to help you (whether a V.A., a freelancer, a company, or even an internal staffer) is guaranteed to change your life (and your business) for the better.
You could also download time-saving kits that you just need to fill in the blanks and you have a monthly plan done quickly and easily.
Reach out to us to learn how we can help you develop and maintain a strong social media strategy that will bring success to your business without all the hassle, or use one of our ready-made social media kits, or graphics bundles to supplement your strategy.