5 Tips for Marketing on Facebook
If your page isn’t getting the kind of likes and follows you’ve been hoping for, you should consider putting some of the following tips into action.
Tip #1: Hold A Contest
Everyone loves a contest, and if liking your page is how they enter you will find you get a slew of new followers. This tip comes straight from Facebook, and it’s a tried-and-true method. However, it’s important that you give your new followers ample reason to stick around once the contest is over, or you may lose a large portion of your new audience.
Tip #2: Give Followers Something Worth Looking At
It goes without saying that your Facebook page needs to be complete (display image, name, archives, etc.) if you want people to follow you. However, you also need to give them a reason to keep coming back. Whether you make solid posts on social issues, you offer coupons and deals to Facebook followers, or you have adorable kitten pictures, make sure you have something to entice people to stick around – according to Search Engine Journal.
Tip #3: Put Your Buttons Front And Center
People on the Internet are used to instant gratification, and if they have to look for something for more than a dozen seconds they’re just going to move on. That’s why Elegant Themes makes it clear your follow buttons should be easy to find. If you’ve put all the time and effort to get someone onto your page, make sure they can follow you the instant they decide they like what you have to offer.
Tip #4: Use Hashtags
Hashtags aren’t just for Twitter. As Buffer points out, the right use of the right tags will get your page in front of a lot more eyes. Don’t overload your posts with hashtags, but make sure you have the right ones to get noticed. That can make a big difference.
Tip #5: Engage
Your Facebook page is not a billboard on the side of a highway; it’s a place where people come to interact with you. So be engaging! Respond to messages, leave comments, and make sure people know there is a human face behind your page. Set the right tone, and as Time points out, people are a lot more likely to follow your page.
For more tips and tricks on increasing your social media followers, simply follow up or contact us today!