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A great lesson in not trying to be everything to everyone. Plus, I love this sauce just like it is!!

David Tran, the creator of Sriracha hot sauce, started his business after leaving Vietnam for the U.S. Tran's story shows the power of caring about your business, focusing on quality and offering a distinctive experience, according to venture capitalist Mark Suster. Tran refused to change his product for American tastes, telling his suppliers, "Hot sauce must be hot. If you don't like it hot, use less. We don't make mayonnaise here."

Apr 27th 4:00pm • No Comments

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