Random acts of marketing are killing your growth

by Shelly & Tobie | Mar 4, 2026 | Strategy

A post here. A flyer there. A newsletter when you remember. Individually, each feels like progress. Together, they’re random acts of marketing, and they’re quietly draining your time and budget without moving the needle. Busy isn’t the same as...

Email isn’t dead: how we hit a 46% open rate

by Shelly & Tobie | Mar 1, 2026 | Strategy

Every year someone declares email dead. Every year email quietly outperforms nearly every other channel. For one client, a focused approach pushed open rates past 46%, well above the industry average. Here’s the habit behind it. The inbox is still the most...