Social Media Strategy: Where To Focus Your Social Media Attention
Planning your social media strategy is like trying to decide what to eat at a buffet. What should you pile on your plate? How much is too much? After all, just look at your choices:
Do you attack all of them or leave some out? The reality is you must be selective. Trying to build a presence on every single social media platform is exhausting and ineffective. Instead, you need to choose the social media activities that will give you the most return on investment, and you need to choose the social media platforms that make the most sense for your business.
Making the choice is fairly easy, it just requires you to know your audience. If you know your audience, then you know where they spend their time. Are they hanging out on Snapchat? Or, are they glued to their Instagram feed?
While it’s often a good idea to have a Facebook page, a LinkedIn profile and a YouTube channel, you may wish to put your focus on a different channel because that’s where your audience spends most of their time.
If you are only focusing on Facebook, you might be missing out on visibility on other social media channels. Facebook is great, but organic reach is limited and if your target audience doesn’t spend as much time there as other sites, you shouldn’t be spending all of your time there.
Likewise, if your audience tends to stick close to tried and true Facebook, Twitter, etc. don’t waste your time rushing to every new platform if that’s not where your people are, too.
Bottom line, you don’t have to do it all, you just have to do it right. If you aren’t sure where your target audience spends most of their social media time, find out. Put your focus there. Be sure that you optimize all your social media accounts and brand them consistently so that no matter where your audience finds you, they know right away who you are and what you’re about.
Also, make sure to link to your other social media accounts so that people can choose to follow you on their preferred channel. For example, if someone finds you on Facebook but prefers Instagram, it’s important that you link your page to Instagram so they can follow you there.
For social media marketing help that grows your business, contact Voila! Media Group today.