Why You Need to Stop Marketing Your Product and Do This Instead
Are you struggling to grow your email list and generate more leads for your business? Are you tired of spending money on advertising and not seeing the results you want?
It’s time to stop marketing your product and start doing something that will really make a difference: creating a lead generator.
What is a Lead Generator?
A lead generator is a piece of content that you offer to potential customers in exchange for their contact information.
It’s the most cost-effective customer acquisition technique, allowing you to build a list of people who are interested in what you have to offer.
In fact, about 50% of marketing strategists consider it a ‘top priority’ in their campaigns (Howarth). That’s because a lead generator helps businesses create a targeted, segmented, and engaged audience, leading to higher conversion rates and increased revenue.
By providing valuable content to potential customers, businesses can establish trust, build relationships, and ultimately convert leads into loyal customers who are more likely to make repeat purchases.
Different Types of Lead Generators
@voilamediagroup Doing this one thing is the key to successful marketing for your small business #marketingtips #smallbusinessgrowth #leadgeneration #valueproposition ♬ original sound – VoilaMediaGroup
There are several different types of lead generators you can create, depending on your target audience and the type of product or service you offer. Here are four of the most popular:
Create a PDF guide or eBook that provides valuable information related to your product or service. You can offer it as a free download to people who sign up for your email list. This is great for businesses in finance, health, or technology industries, where customers are looking for in-depth information and insights.
Here are a few samples:
Stellis Health – Interview Prep Quesitons
Stellis Health – Maybe to Baby Guide
Voila! Media Group – How to Make your Website your Best Employee
Create a fun and engaging quiz that people can take to learn more about your product or service. You can also offer a personalized report or recommendation at the end and ask people to sign up for your email list to receive it.
Stellis Health – Is Coolsculpting right for me?
Offer a discount code or coupon to people who sign up for your email list. This is a great way to entice people who are already interested in your product or service. Plus, this can help boost their average order value by encouraging them to make a purchase they might not have otherwise. This type of lead generator is particularly effective for businesses in the e-commerce space.
Swamp Buck Camo – Discount on first purchase
Create a short video that showcases your product or service and offers valuable insights or tips related to your industry. You can offer it as a free resource to people who sign up for your email list. This type of lead generator can be effective for businesses in industries such as marketing, software, or entertainment, where visual content is important for engaging customers.
How to Come Up with Ideas for Lead Generators
Now that you know the different types of lead generators you can create, how do you develop content ideas?
Here are some starting points you may want to consider.
Think about the top questions your customers ask you or your sales team. These questions can serve as a basis for creating a lead generator that provides solutions or answers to their concerns.
Use Google search to see what people are asking related to your industry. You can look for common questions and use them as inspiration for creating a lead generator that provides in-depth answers. You can also install extensions such as Keyword Surfer to get insights on search volume and related keywords for specific queries. This can help you understand what topics are popular and what type of content people are looking for.
Social Media Listening
Take a look at social media platforms where your target audience is most active. Look for posts, comments, or questions related to your industry or product. This can help you understand what topics are popular or what people are interested in learning more about.
Designing Your Lead Generators
Ready to craft your very own lead generator? Make sure they’re aesthetically pleasing enough to get your target audiences’ attention!
If you are not ready to hire us for this task. Here are two programs that can help:
Canva is a graphic design platform that offers templates and design tools to help you create eye-catching graphics and images for your lead generators. You can choose from a wide variety of pre-made templates or create your own design from scratch. Canva also offers a library of free and premium images, icons, and graphics that you can use to enhance your lead generator. With its easy-to-use interface and drag-and-drop feature, you can create professional-looking lead generators even if you have little to no design experience.
Typeform is a form builder that allows you to create interactive quizzes and surveys that are engaging and fun for your audience.
With Typeform, you can easily create custom forms that ask your audience questions and provide them with personalized results based on their responses. This is a great way to create interactive lead generators that capture your audience’s attention and provide them with valuable insights. Typeform also offers integrations with popular email marketing and CRM platforms, making it easy to automatically add new leads to your email list or customer database.
Email Programs to Use
Constant Contact is a popular email marketing tool that offers similar features to Mailchimp. It offers a wide range of customizable templates, automation, and analytics to help you optimize your email campaigns. It also integrates with popular e-commerce platforms such as Shopify and WooCommerce, making it easy to promote your products and services to your email list.
MailerLite is perfect if you are just getting started. It’s free until you get 1,000 emails on your list.
Mailchimp is a widely used email marketing platform that allows you to send newsletters, promotional emails, and automated campaigns to your email list. It offers a user-friendly interface and a variety of templates to choose from, making it easy to create professional-looking emails without any coding experience. It also offers analytics to help you track the success of your campaigns and segment your email list for more targeted messaging.
HubSpot offers a suite of marketing tools, including email marketing, lead capture forms, and customer relationship management (CRM) software. Its email marketing tool allows you to create and send personalized emails, automate campaigns, and track your email performance. HubSpot also offers a free CRM with basic features, making it a great option for small businesses on a budget.
Are You Ready To Start Creating Lead Generators for Your Business?
We hope this blog has helped you get started on your very own lead generator. If you have any questions or concerns, contact us today. We can help you create effective lead generators that will help you grow your email list and generate more leads for your business. Ask us here.