Social Media Archives

Essential Gear for Social Media Success: 5 Tools to Level Up Your Content Game

voilamediagrp on December 1, 2024

Picture this: You’ve got a killer idea for a social media video.

You’re ready, dressed to impress, and the lighting is just right (or so you think).

You hit record on your phone, but halfway through, it slips from the stack of books you’ve set up as a makeshift tripod. The sound is muffled, and the background is busier than a coffee shop at 8 a.m. You watch it back and realize…this is not going to work, so you don’t do anything at all.

Here’s where investing in the right equipment can elevate your content to pro-level.

Whether you’re a small business owner, an influencer, or just someone looking to up your social media game, here are five essentials that can make all the difference.

Tripod – The Foundation of Stability

Let’s start with a sturdy tripod. No more balancing your phone on random objects; a tripod keeps your device steady and at the perfect angle. Look for one that’s adjustable, with a phone mount or a camera holder if you’re using a DSLR.

Bonus points if it has a remote shutter, so you don’t have to rush to hit record!

Recommended Product: TONEOF Tripod Stand All-in-1 – This one’s versatile, lightweight, and compatible with both phones and cameras. Plus, it has a wireless remote for hands-free shooting.

Ring Light – Light It Up!

Ever wonder why some people always seem to have a glow in their videos? It’s probably thanks to a ring light. This tool eliminates harsh shadows and gives a soft, flattering light. It’s especially helpful for close-up shots and tutorials.

Recommended Product: Neewer 18” Ring Light Kit – This kit includes a tripod, phone holder, and adjustable light settings to get that perfect glow.

External Microphone – Crisp, Clear Sound

Great visuals are half the battle, but if your audio sounds like you’re talking from a tin can, it’s a problem. A good external microphone makes a huge difference, especially in busy environments. A lapel mic or a shotgun mic can reduce background noise and capture clear sound, making your message more impactful.

Recommended Product (This is the one we use): DJI Mic – Perfect for phones, this mic is compact and provides clear audio that makes your voice stand out, even with ambient noise around.

Green Screen – Change the Scene

Want to transport your audience to another world? A green screen allows you to change up your background, perfect for storytelling, product demos, or hiding a cluttered space. It’s easy to use with editing software and gives your content a polished, creative edge.

Recommended Product: HEMMOTOP Green Screen – This portable screen pops up when you need it and folds away when you don’t, making it a practical addition to your setup.

Gimbal – Smooth, Cinematic Movement

If you’re looking to create dynamic, moving shots without the shaky hand-held look, a gimbal is your friend. It stabilizes your phone or camera, letting you walk, pan, or tilt without the typical jerky motion. It’s a game-changer for vlogging or behind-the-scenes content.

Recommended Product: DJI OM 5 – Known for its stability, this smartphone gimbal is compact, easy to use, and has tracking features that follow your movements for smooth, cinematic shots.

Bringing It All Together

Investing in these tools might seem daunting at first, but think of it as an investment in your brand.

These five pieces of equipment can instantly improve your content’s quality and make the process easier, whether you’re filming a product review, a tutorial, or simply sharing your story.

With the right setup, you’ll have the confidence and tools to create professional, eye-catching content that stands out in the social media world.

Why You Shouldn’t Wait for the “Right Time” to Start Your Marketing: Seize the Moment Now

voilamediagrp on October 1, 2024

In business, timing can seem like everything. It’s tempting to wait for the “perfect moment” to launch a new marketing campaign—when your budget feels more secure, the economy is booming, or you’ve completed a product tweak. But here’s the hard truth: waiting for the stars to align in marketing can cost you dearly. Success often comes to those who act swiftly and decisively, not those who wait for ideal circumstances.

Let me tell you a little story about Robin and Ace, two dogs who decided to help out with today’s blog. Robin (on the left) has that “I’m not sure if I’m ready for this” face. You know the look—like she’s feeling like a total imposter, questioning her life choices. Meanwhile, Ace (on the right) is sitting quietly, feeling camera-shy, probably wondering why he agreed to be here in the first place.

Sound familiar? Whether it’s fear of not being good enough or feeling uncomfortable in the spotlight, we’ve all been there—waiting for the perfect moment to step up and shine. But guess what? The “perfect moment” might never come! And in marketing, waiting too long can make you miss out on opportunities that are right in front of you.

Here’s why you shouldn’t wait until the timing feels perfect to get your marketing done—whether you’re feeling like Robin or Ace.

1. The “Perfect” Time Rarely Exists

It’s natural to feel like Robin, worrying about how you’ll look in the spotlight, or like Ace, unsure if you’re ready to be in front of the camera at all.

But here’s the thing: there’s always going to be something holding you back.

Maybe you’re waiting for your website to be just right, or for that new product line to launch. Or maybe, you’re afraid of putting yourself out there in the public eye, worried your marketing won’t be “perfect” from the get-go.

But guess what?

That fear of being in the spotlight, like Robin’s anxious expression, shouldn’t stop you from getting your paws dirty and just diving in.

Marketing doesn’t need to be flawless to work.

Taking action today means getting ahead, even if your plan isn’t perfect. And when it comes to marketing, action is the best way to move your brand forward.

Your competition might not be waiting, and by the time you’re ready, you could be playing catch-up.

2. Marketing Momentum Takes Time

The truth is, marketing is like training your dog—it takes time, patience, and consistency.

You can’t expect to run one ad or post on social media once and see instant results. Building your brand, just like getting Robin and Ace to sit still for a photo, takes a little effort. But when you stick with it, you start to see real progress.

By starting now, you allow your brand to build momentum.

Whether it’s through a new email campaign, posting regularly on social media, or optimizing your website for search engines, the sooner you start, the faster you’ll see results.

Start now, and by the time you feel like the “right time” has come, your marketing engine will already be moving along, fetching leads and wagging tails.

3. Markets Favor Action, Not Perfection

Let’s face it, Ace isn’t the only one who gets camera-shy. Many businesses freeze up, thinking their marketing has to be 100% perfect before they show it to the world.

But the beauty of marketing today is that it doesn’t need to be flawless from the beginning.

You can test things out and learn what works as you go.

Whether it’s tweaking a Facebook ad or trying out new blog content, you can gather real-time feedback to adjust and improve your marketing over time.

The key here is to start. Remember, a dog in motion is hard to stop! So get moving, and don’t let the fear of imperfection stop you from jumping into the game.

4. Your Audience is Ready Now

It’s easy to forget—your audience is already out there, right now.

If I had waited for the “perfect” moment to take a picture of Robin and Ace, this blog might not exist! Sometimes, just going for it can lead to unexpected (and great) results.

The same goes for your marketing.

Potential customers are already searching for what you offer. The question is: will they find you or your competitors?

Waiting too long means missing out on people who are ready to engage with your brand today. And here’s the truth—your audience isn’t as critical of your content as you might think.

Even if your marketing isn’t flawless, being visible and present is what really counts.

5. Marketing Fuels Business Growth

It’s a common misconception that marketing should be reserved for when your business has “made it.”

The truth is, marketing isn’t just a byproduct of success—it’s a key driver of it.

Marketing fuels brand recognition, generates leads, and creates loyalty with existing customers. Without marketing, growth stalls.

By marketing early and often, you position your business for sustainable growth. Even if your initial budget or reach is small, marketing activities—like building an online presence, engaging with customers, and collecting valuable feedback—help lay a foundation for future expansion.

You can’t teach an old dog new tricks, but you can definitely train your business to grow through consistent marketing efforts.

6. The Competitive Landscape Won’t Wait for You

Here’s a little secret: while you’re waiting for everything to be perfect, your competition is out there making moves. They’re not waiting to feel camera-ready like Ace. Every day you put off your marketing, someone else is capturing your potential customers’ attention.

Marketing doesn’t just help you stay in the game—it helps you stay ahead of the pack.

Start today, and build your presence before someone else scoops up the best opportunities.

7. Flexibility Is Your Superpower

Life, like marketing, is unpredictable. Robin might not always feel like an imposter, and Ace might suddenly decide he’s ready to be the star of the show.

You can’t wait around for conditions to be perfect, because they never really are. The most successful brands are the ones that adapt, shift gears, and evolve their marketing strategies.

Starting today allows you to be flexible and responsive. You can adjust your messaging based on feedback, new trends, or shifts in the market.

So don’t wait until the moment feels right. Take the leap—whether you’re feeling like Robin, Ace, or somewhere in between.

At Voila Media Group, we’re here to help you get started—whether you’re camera-shy or ready to take the spotlight. Reach out to us, and let’s get your marketing on the move today!

The Magic of Power Words in Marketing

voilamediagrp on August 1, 2024

Unlocking the Potential of Your Marketing

Power words are the secret sauce in the recipe for effective marketing. These are words and phrases that evoke emotions, capture attention, and inspire action.

They are strategically used to enhance the impact of your message and drive results.

What Are Power Words?

Power words are emotionally charged terms that trigger a psychological or emotional response from the reader. They tap into our deepest desires, fears, and aspirations, making your message more compelling and memorable.

Where to Use Power Words in Your Marketing

You can incorporate power words into various aspects of your marketing strategy:

Headlines: Capture attention and make readers curious.
Call-to-Actions (CTAs): Inspire immediate action.
Email Subject Lines: Increase open rates.
Social Media Posts: Boost engagement and shares.
Advertisements: Enhance the appeal of your offers.
Blog Posts: Keep readers hooked and improve readability.

How Power Words Can Boost Click-Through Rates

When used correctly, power words can significantly increase your click-through rates (CTR).

These words create a sense of urgency or excitement, making readers more likely to click on your links.

For example, phrases like “limited time offer” or “exclusive deal” can make your audience feel like they’re getting something special, prompting them to act quickly.

How They Work on Social Media & Increase Engagement

On social media, power words can enhance engagement by:

Grabbing Attention: With so much content competing for attention, power words can make your posts stand out.
Encouraging Interaction: Words like “you,” “imagine,” and “discover” make your audience feel personally addressed and involved.
Driving Shares: Emotionally charged words make people more likely to share your content with their networks.

Why You Should Use Power Words

Using power words in your marketing can:

Enhance Persuasion: Make your arguments more convincing.
Build Trust: Certain words can establish credibility and reliability.
Increase Conversion Rates: Drive more sales, sign-ups, or other desired actions.

Words to Avoid

While power words can be incredibly effective, some words can have the opposite effect. Avoid using:

Overused Clichés: Words like “best” and “amazing” can lose their impact due to overuse.
Negative Terms: Words that evoke negative emotions can turn your audience away unless used strategically.
Jargon: Technical terms can confuse and alienate your audience.

Tools to Help You Find the Right Power Words

Several tools can help you identify and incorporate power words into your marketing:

CoSchedule Headline Analyzer
- CoSchedule Headline Analyzer – Analyze and improve your headlines with this free tool.
Thesaurus.com
- Thesaurus.com – Find synonyms and related words to enhance your writing.
Power Thesaurus
- Power Thesaurus – A crowdsourced thesaurus with dynamic and creative word suggestions.
HubSpot Blog: How to Write Compelling Copy Using Power Words
- HubSpot Blog – Tips and examples for using power words effectively in your marketing copy.
SubjectLine.com: Subject Line Rating Tool
- SubjectLine.com – Test your email subject lines for effectiveness and get suggestions for improvement. Once of my personal favs – but you’ll only get a few uses for free.

How to Inspire Action with Power Words

To inspire action, use words that:

Create a Sense of Urgency: Words like “now,” “limited,” and “urgent” encourage immediate action.
Evoke Curiosity: Words like “secret,” “hidden,” and “revealed” pique interest.
Promise Benefits: Words like “free,” “guaranteed,” and “proven” offer clear value.

How to Create Urgency

Creating a sense of urgency can drive quicker responses. Use phrases like:

“Limited time offer”
“Only a few left”
“Don’t miss out”
“Act now”

These phrases can push your audience to act immediately, increasing your chances of conversion.

Conclusion

Power words are a powerful tool in your marketing arsenal. By understanding what they are, where to use them, and how they can influence your audience, you can craft more compelling messages that drive action. Avoiding overused or negative words and utilizing tools to find the best power words will enhance your strategy further. Inspire action, create urgency, and watch your engagement and conversions soar with the strategic use of power words.

Top 50

These categories should help you strategically choose power words to enhance different aspects of your marketing campaigns.

Urgency and Scarcity

Limited
Hurry
Urgent
Now
Act
Limited-Time
Instantaneous
Don’t Miss Out
Deadline
Expiring

Value and Benefit

Free
Save
Guaranteed
Proven
Secure
Risk-Free
Lifetime
Best
Hot
Top

Exclusivity

Exclusive
Secret
Must-Have
Never-Before
Greatest
Unbeatable
Remarkable
Ultimate
Elite
Insider

Ease and Simplicity

Easy
Effortless
Simple
Quick
Fast
Convenient
Streamlined
Painless
Accessible
Immediate

Transformation and Improvement

Transform
Boost
Improve
Enhance
Upgrade
Elevate
Unleash
Amplify
Revamp
Revolutionize

Descriptive and Emotional

Marvelous
Incredible
Powerful
Exceptional
Sensational
Outstanding
Perfect
Dynamic
Irresistible
Surprising

Curiosity and Discovery

Discover
Imagine
Breakthrough
Hidden
Revealed
Secret
Mystery
Fascinating
Unlock
Uncover

What’s a power word that has worked best for you?

SPAM in Social Media

voilamediagrp on July 1, 2024

I’ve noticed an uptick in spam messages lately, and it’s a challenging problem. Bad actors are constantly evolving their tactics to avoid detection and circumvent the system.

While Facebook is working on this issue, there are steps you can take to filter out some of these messages using the automation tools in Meta Business Suite.

Here’s a step-by-step guide:
Please read each step carefully.

Go to Meta Business Suite on desktop, and then to your inbox.
Up the top, you’ll see something that looks like an atom symbol – click on that, and that will take you to “automations.”
Click “create automation” on the top right, and then select “start from scratch.”
Give it a name, eg “spam filter”
Select Messenger as the channel
Under “when this happens”, select “new message received”
Click “add additional conditions” – and then select “keywords” and “any of the following keywords” You will need to add a new condition for each keyword, vs putting them all in one box.

Add keywords that make sense for your business. I’m highlighting this because every business will be a bit different.

Example: if your business is running Meta ads for other businesses, filtering out “Facebook” or “Meta” may cause you to miss all or most of your genuine messages from prospective clients.

Or if you’re a trademark lawyer, filtering out “copyright” may cause the automation to flag far too many genuine messages.

You will need to think about what is going to filter just spam messages, for YOUR business.

Few I use:

Deactivate or Deactivated
Urgent or Immediate action required
Verify your account
Account suspension
Security alert
Login details
Confirm your identity
Password reset required
Account violation
Final warning

Under “take this action” – select mark as, and then select “move to spam.”

Hit “save changes.”

Next, you’ll want to do three things:

Check your spam folder periodically, in case some messages have been accidentally filtered (if this is happening a lot, you may need to change your keywords).

Hackers will constantly change their wording to get around our systems – so you may need to update your keywords if you notice more of them getting through.

Make sure to keep educating the people in your network about spam, so they don’t fall for it (and there is less motivation for bad actors to send these).

Let me know how this works for you!
Shelly
Voila! Media Group

Cut Costs, Not Reach: Avoiding Apple’s New Fee on Social Ads

voilamediagrp on June 1, 2024

If you’re using your iPhone to boost posts on Facebook or Instagram, you might be in for a costly surprise. This change took place in Feb, 2024.

Apple has implemented a 30% service charge on transactions made through iOS apps for boosted posts on these platforms.

This significant hike means every dollar spent on boosting your content will now see a portion funneled directly to Apple.

Meta, the parent company of both Facebook and Instagram, has confirmed that this additional cost will be passed down to advertisers.

Essentially, boosting posts directly from the Facebook or Instagram iOS apps will now be more expensive. However, there’s a silver lining for savvy marketers who wish to avoid this fee.

The simplest workaround?

Use a browser.

By accessing Facebook or Instagram through a web browser on your desktop or mobile device, you can sidestep Apple’s 30% cut.

This approach not only saves costs but also retains the full range of advertising features without compromise.

Moreover, Meta has made it even easier to manage advertising without the extra fees through the Meta Business Suite. This platform allows advertisers to initiate and manage their campaigns seamlessly.

Here’s how you can use the Meta Business Suite to your advantage:

Open the Meta Business Suite app.
Tap the + button and select “Ad.”
Set your advertising goal, define your audience, budget, and the duration of the campaign.

For those not yet ready to transition to Meta Business Suite, the traditional method of creating ads via facebook.com on a browser remains a viable and cost-effective option.

By planning your social media campaigns through these alternative routes, you can ensure that more of your budget goes into reaching your audience, rather than covering additional fees.

As digital marketers and small businesses, it’s crucial to stay ahead of these changes and adapt our strategies to ensure the most efficient use of our advertising budgets.

Navigating these new charges wisely can mean the difference between an optimized campaign and an unnecessarily expensive one.

The Social Media Content Code: Cracked!

voilamediagrp on May 1, 2024

Ever stared at the blank screen of doom, wondering what to post next on your social media channels?

It’s a common plight, one that binds us across industries and niches.

But what if I told you there’s a method to the madness. A way to turn that blank screen into a canvas of opportunity?

The Big Reveal

1. Pick a Side on Silly Stuff

Ever argued if pineapple on pizza is a yes or a big no?

Or maybe if superheroes wear capes just for style or if they actually help them fly?

That’s what we’re talking about!

Think about what makes your audience tick—what are they passionate about? What would get them talking and sharing?

It shouldn’t make anyone upset or angry.

Just light-hearted debates, like if dogs are better than cats (spoiler: they both rock!).

2. Idea Generator by AI

Picture this: you’ve got a secret weapon in your toolkit, a virtual idea generator that sparks endless content possibilities.

All you need to do is dial into your audience’s vibe.

Are they young professionals, fitness enthusiasts, or maybe foodies?

Now, just toss a question into the mix, like “What’s a lighthearted debate topic that fitness enthusiasts would love?” or “Give me 5 different light hearted topic ideas, showing both sides of the debate when it comes to [your industry].”

In a flash, it’s serving up gems like:

Morning Workouts vs. Evening Workouts

Morning Glory: Kick Starts your metabolism, boosts your mood for the day, and you’re less likely to skip it.
Night Owls: More physically prepared, higher strength levels, and it’s a great way to de-stress after a long day.

Free Weights vs. Machine Exercises

Free Weights Freedom: Improves balance and coordination, engages more muscles, and mimics real-life movements.
Machinery Mastery: Safer and easier for beginners, allows targeting specific muscle groups, and reduces risk of injury.

Or, if you are dealing with pet lovers.

Results might be something like this…

Cats vs. Dogs as the Ultimate Pet

Team Cat: Independent, low maintenance, and perfect for small living spaces.
Team Dog: Loyal, active companions that can enhance your social life and fitness.

Pet Fashion: Adorable or Over the Top?

Fashion Forward Pets: Cute, can be practical for weather, and offers a fun way to bond.
Simplicity Supporters: Pets are naturally beautiful, clothes can be uncomfortable, and simplicity rules.

Grab the topics that resonate with you, and you’re halfway there.

3. Be Bold in Your Posts

Instead of a neutral “Dogs and cats both make great pets,” go for something punchy like “Dogs bring you your slippers; cats just hijack them for naps.”

It’s all about grabbing attention.

4. Team Up for More Fun

Two heads are better than one, right?

Team up with friends or even cool people you admire online.

If you’re writing about dogs, exercise, or superhero capes, ask or tag a friend or coworker who you know loves this topic, and ask them to share their thoughts. It makes everything more interesting and gives you different angles on the topic.

5. Share It and Chat It Up

Once your masterpiece is ready, share it where everyone can see it – like on Facebook, Instagram, TikTok, or even YouTube if you’re into making videos.

And here’s the secret: talk to everyone who comments.

It creates a much deeper connection with your audience – making them way more likely to become customers…

If someone says, “No way, cats are super neat!” jump in and chat – because it’s the whole point of posting. It keeps the fun going and makes everyone feel like part of the tribe.

Try to avoid selling at this point – just have a conversation.

There you have it! Your guide to making waves on social media with some help from AI. To recap, here are the 5 steps in a quick-start guide.

Quick-Start Guide: 5 Steps to Social Media Success

1. Identify Relatable Debate Topics

Think of everyday topics or preferences that people have strong opinions about (e.g., pineapple on pizza, cats vs. dogs).
Ensure these topics are light-hearted and won’t offend anyone.

2. Leverage AI for Creative Inspiration

Use AI tools like ChatGPT to generate unique and engaging content ideas tailored to your audience’s interests.
Pose specific questions to the AI to get more targeted suggestions (e.g., “What’s a funny debate topic for pet lovers?”).

3. Adopt a Bold and Clear Stance in Your Content

Express your opinions clearly and confidently to stir up interest and encourage responses.
If you’re addressing potentially divisive topics, include opposing viewpoints to foster a balanced discussion.

4. Collaborate for Diverse Perspectives

Team up with friends, colleagues, or influencers who can offer fresh insights or differing opinions on the topic.
Tagging or mentioning collaborators in your posts can also help extend your reach.

5. Engage Actively with Your Audience

Once your post is live, make sure to interact with comments and keep the conversation going.
Avoid selling; focus on building relationships and engaging in genuine discussions.

Remember, it’s all about having a good time, sharing laughs, and maybe learning a thing or two along the way.

Grab your phone or laptop, pick your first debate topic, and let the fun begin.

Share your experience and the reactions you get, or tag us and we’ll comment @voilamediagroup. Let’s turn social media into a playground of ideas together.

Navigating Social Media Content Strategies in 2024

voilamediagrp on December 1, 2023

As we stride into 2024, the social media landscape continues to evolve, bringing new challenges and opportunities for brands to connect with their audience. Crafting a content strategy that resonates on each platform is key to engaging your followers effectively.

Here’s how you can diversify your approach across various channels:

Universal Strategies:

Content Mix: Spice up your feed with a blend of educational insights, heartfelt client stories, sneak peeks behind the scenes, and eye-catching infographics.
Engagement Boost: Get the conversation rolling with your community through interactive queries, lively polls, and prompts that invite personal stories and opinions.
Posting Rhythm: Consistency is your ally. Utilize a content calendar to maintain a regular posting schedule that keeps your audience anticipating what’s next.
Visual Cohesion: Aesthetic consistency reinforces brand recognition. Adorn your posts with your brand’s signature palette and logo to make every share unmistakably yours.
Exclusive Perks: Reward your digital crowd with Facebook-specific deals or discounts to cultivate a loyal following.
Community Spotlight: Celebrate your clients with permission-granted transformations and glowing reviews to build trust and authenticity.
Strategic Partnerships: Expand your digital footprint by joining forces with influencers and businesses that align with your brand.

Platform-Specific Tactics:

Instagram:

High-quality, visually appealing images and videos.
Behind-the-scenes content showcasing your company culture or creation process.
User-generated content and testimonials.
Interactive stories with polls, questions, or quizzes.

Facebook:

Engaging and shareable posts like tips, how-tos, and informative articles.
Live videos and Q&A sessions.
Events and community-driven activities.
Posts that encourage user interaction, such as questions or opinion polls.
Consider using Facebook’s targeted advertising to reach potential clients based on demographics, interests, and behaviors.
Facebook Live: Host live sessions where you can offer advice, Q&A sessions, or showcase new products or services.
Analytics: Utilize Facebook Insights to track what type of content performs best and when your audience is most active.

Twitter:

Timely updates and commentary on current events.
Short, engaging tweets with relevant hashtags for greater reach.
Threads that tell a story or provide insights on a topic.
Polls and direct engagement with followers through retweets and replies.
Amplify your reach with savvy strategic hashtag use.

LinkedIn:

Professional content like industry news, articles, and thought leadership pieces.
Company updates and career opportunities.
Infographics and reports with valuable industry data.
Interactive posts asking for professional opinions or experiences.

TikTok:

Trending challenges and hashtags.
Entertaining, short-form videos that show off the lighter side of your brand.
Educational content that teaches something new in a fun way.
Collaborations with influencers to reach a wider audience.

Pinterest:

High-quality, vertical images with text overlays for recipes, DIYs, and tips.
Infographics and step-by-step guides.
Mood boards and inspirational content.
Shoppable pins for products.

YouTube:

How-to videos and tutorials.
Product reviews and demonstrations.
Vlogs that give insights into your company or personal brand.
Educational series or mini-documentaries on topics related to your field.

Remember, while the type of content matters, so does consistency, authenticity, and engagement with your audience. Tailoring the content to each platform’s strengths while keeping your brand voice consistent is key to social media success.

Why You Need to Stop Marketing Your Product and Do This Instead

Voila Media Group on June 1, 2023

Are you struggling to grow your email list and generate more leads for your business? Are you tired of spending money on advertising and not seeing the results you want?

It’s time to stop marketing your product and start doing something that will really make a difference: creating a lead generator.

What is a Lead Generator?

A lead generator is a piece of content that you offer to potential customers in exchange for their contact information.

It’s the most cost-effective customer acquisition technique, allowing you to build a list of people who are interested in what you have to offer.

In fact, about 50% of marketing strategists consider it a ‘top priority’ in their campaigns (Howarth). That’s because a lead generator helps businesses create a targeted, segmented, and engaged audience, leading to higher conversion rates and increased revenue.

By providing valuable content to potential customers, businesses can establish trust, build relationships, and ultimately convert leads into loyal customers who are more likely to make repeat purchases.

Different Types of Lead Generators

@voilamediagroup Doing this one thing is the key to successful marketing for your small business #marketingtips #smallbusinessgrowth #leadgeneration #valueproposition ♬ original sound – VoilaMediaGroup

There are several different types of lead generators you can create, depending on your target audience and the type of product or service you offer. Here are four of the most popular:

PDF

Create a PDF guide or eBook that provides valuable information related to your product or service. You can offer it as a free download to people who sign up for your email list. This is great for businesses in finance, health, or technology industries, where customers are looking for in-depth information and insights.

Here are a few samples:

Stellis Health Pain Log

Stellis Health – Interview Prep Quesitons

Stellis Health – Maybe to Baby Guide

Voila! Media Group – How to Make your Website your Best Employee

Quiz

Create a fun and engaging quiz that people can take to learn more about your product or service. You can also offer a personalized report or recommendation at the end and ask people to sign up for your email list to receive it.

Sample:

Stellis Health – Is Coolsculpting right for me?

Discount

Offer a discount code or coupon to people who sign up for your email list. This is a great way to entice people who are already interested in your product or service. Plus, this can help boost their average order value by encouraging them to make a purchase they might not have otherwise. This type of lead generator is particularly effective for businesses in the e-commerce space.

Sample:

Swamp Buck Camo – Discount on first purchase

Video

Create a short video that showcases your product or service and offers valuable insights or tips related to your industry. You can offer it as a free resource to people who sign up for your email list. This type of lead generator can be effective for businesses in industries such as marketing, software, or entertainment, where visual content is important for engaging customers.

Samples:

Stellis Health Pain Log

How to Come Up with Ideas for Lead Generators

Now that you know the different types of lead generators you can create, how do you develop content ideas?

Here are some starting points you may want to consider.

Google Search

Use Google search to see what people are asking related to your industry. You can look for common questions and use them as inspiration for creating a lead generator that provides in-depth answers. You can also install extensions such as Keyword Surfer to get insights on search volume and related keywords for specific queries. This can help you understand what topics are popular and what type of content people are looking for.

Social Media Listening

Take a look at social media platforms where your target audience is most active. Look for posts, comments, or questions related to your industry or product. This can help you understand what topics are popular or what people are interested in learning more about.

Designing Your Lead Generators

Ready to craft your very own lead generator? Make sure they’re aesthetically pleasing enough to get your target audiences’ attention!

If you are not ready to hire us for this task. Here are two programs that can help:

Canva

Canva is a graphic design platform that offers templates and design tools to help you create eye-catching graphics and images for your lead generators. You can choose from a wide variety of pre-made templates or create your own design from scratch. Canva also offers a library of free and premium images, icons, and graphics that you can use to enhance your lead generator. With its easy-to-use interface and drag-and-drop feature, you can create professional-looking lead generators even if you have little to no design experience.

Typeform

Typeform is a form builder that allows you to create interactive quizzes and surveys that are engaging and fun for your audience.

With Typeform, you can easily create custom forms that ask your audience questions and provide them with personalized results based on their responses. This is a great way to create interactive lead generators that capture your audience’s attention and provide them with valuable insights. Typeform also offers integrations with popular email marketing and CRM platforms, making it easy to automatically add new leads to your email list or customer database.

Email Programs to Use

Constant Contact

Constant Contact is a popular email marketing tool that offers similar features to Mailchimp. It offers a wide range of customizable templates, automation, and analytics to help you optimize your email campaigns. It also integrates with popular e-commerce platforms such as Shopify and WooCommerce, making it easy to promote your products and services to your email list.

MailerLite

MailerLite is perfect if you are just getting started. It’s free until you get 1,000 emails on your list.

Mailchimp

Mailchimp is a widely used email marketing platform that allows you to send newsletters, promotional emails, and automated campaigns to your email list. It offers a user-friendly interface and a variety of templates to choose from, making it easy to create professional-looking emails without any coding experience. It also offers analytics to help you track the success of your campaigns and segment your email list for more targeted messaging.

HubSpot

HubSpot offers a suite of marketing tools, including email marketing, lead capture forms, and customer relationship management (CRM) software. Its email marketing tool allows you to create and send personalized emails, automate campaigns, and track your email performance. HubSpot also offers a free CRM with basic features, making it a great option for small businesses on a budget.

Are You Ready To Start Creating Lead Generators for Your Business?

We hope this blog has helped you get started on your very own lead generator. If you have any questions or concerns, contact us today. We can help you create effective lead generators that will help you grow your email list and generate more leads for your business. Ask us here.

Discover the Secrets to Success with Our Recommended Marketing Books

Voila Media Group on May 1, 2023

Transform your marketing strategy from ‘meh’ to memorable

Isn’t that what every business leader wants from their marketing? And what every reader deserves from your business?

We’ve seen too many websites that disappoint. With too many words that ramble. With too many designs that lack oomph. And more of the same for their pages, emails, ads, posts, decks, lead magnets, profiles & everything-else-marketing. The perfect recipe for looking & sounding like all the rest. “Meh,” right? Or worse, “Ugh.”

That’s why we started this biz. And why we stay in this biz.

To help leaders understand their audience better than ever. With words that work as well as their business. A design that inspires website visitors to read, not ignore, their story. And campaigns for fans & followers to adore their brand.

No more blah blah blah. No more of the mundane & verbose. No more confusion & overwhelm. Instead… Clarity about their business. Clarity for their buyers. And clarity for their marketing.

@voilamediagroup This book is great if you are searching for: * Best marketing books for beginners * Marketing books for business owners * Ultimate small business marketing book * Best book on marketing and sales Most businesses are frustrated spending too much while getting too little from their marketing. There is one thing that sets successful & unsuccessful marketing apart – WORDS! Or your copywriting skills. To learn the secret recipe for crafting compelling marketing, there’s one book you should check out: “Building a StoryBrand” by Donald Miller. Get a copy of this now if you own a small business – you’ll thank me later. Give a follow for more marketing tips for your small business #smallbusiness #donaldmiller #marketingbook ♬ Da Girls – Ciara

Even after 24 years in marketing, these books still hold the key to our success today.

Here are a few of our top picks for you to get the most out of your marketing & small business to help you take it up a notch.

Story Brand by Donald Miller

Story Brand is a compelling book that teaches businesses how to clarify their message and cut through the noise to get their message heard by their target audience.

The book outlines a seven-step framework that helps businesses create a powerful brand story that resonates with their customers.

If you want to clarify your brand message and create marketing that resonates with your audience, this is a must-read.

We’ve been in the biz since 1999 and resonated with this book’s notion of ‘The Curse of Knowledge’ – which is that business owners are too close to their own business to be able to write about it through a clear and simple lens.

We took our team to Nashville and went through the Storybrand process and also did a 3-day intensive course to become “Storybrand Certified”– we learned firsthand from Donald Miller and his team. So, if you need help implementing any of these concepts, send us an email or schedule a call.

Here are three compelling reasons why small business owners should get this book:

The book is filled with practical advice and actionable steps that businesses of any size can implement to improve their marketing efforts.
The concepts in the book are illustrated with real-life examples, making it easier to understand how they can be applied to your own business.
It’s not just about marketing but also about how to create a brand that connects with customers on a deeper level, leading to increased customer loyalty and advocacy.

Ready to understand your audience better than ever?

Want more life to your brand – so you’ll stand out from the rest?

Well then, get the book already.

Jab, Jab, Jab, Right Hook by Gary Vaynerchuk

Jab, Jab, Jab, Right Hook is a practical guide that teaches businesses how to create and distribute content that engages their customers and drives sales. The book provides real-world examples of successful social media campaigns and outlines the dos and don’ts of social media marketing.

This book came out in 2013, and I still think about it 10 years later.

The jabs represent the value or content.

While the right hook is the ask, such as a call-to-action or sales pitch.

The book’s boxing analogy explains the importance of providing more value to customers before asking for something in return. Brands must first earn the attention and trust of their audience by consistently providing valuable content before making an ask.

If you want to knock out the competition – load this book into your ‘virtual’ cart.

Profit First by Mike Michalowicz

Profit First is a practical guide that teaches businesses how to manage their finances more effectively. The book outlines a simple yet effective system for allocating profits and managing cash flow that can help businesses achieve financial stability and growth.

Managing finances used to make me want to run and hide, until I found this book.

I implemented its teachings and saw results immediately. I now have a clear understanding of my business’s financials and feel confident each month knowing I can support my employees and grow my business.

If you are done playing financial hide and seek, grab this book today.

Whether you’re a seasoned marketer or just starting, these books are a must-read to stay ahead of the curve in the ever-evolving world of marketing. Each has practical tips you can apply daily to grow your business – how can you go wrong?

Don’t have time to sit and read? No problem! All of these books are also available in audio format for on-the-go listening.

Jump onto our social media channels and share your thoughts with us! Have you read any of these books, or are you planning to read them? Let us know!

Most businesses are frustrated with spending too much while getting too little from their marketing.

We build their websites & run their campaigns.

So they’ll:

1) Know what they’ll get.

2) Earn more than they spend.

3) While winning leads & growing sales.

Want that for your business?
Schedule a Call

7 Surefire Tips to Keep Your Social Media Followers Engaged

Voila Media Group on March 1, 2023

Your business’ page may have thousands of followers, but do they interact with your content? Imagine performing in front of a large audience and getting no response. A page with a low engagement rate tells a different story.

Luckily, there are things you can do to ensure both your business page and content get that customer interaction. In this blog, we’ll share seven tips to help you keep your followers engaged and ensure they don’t just scroll past your posts.

What’s a Good Engagement Rate?

Before we get to the tips, let’s quickly cover a reasonable engagement rate. Many businesses use the average engagement rate of their industry as a benchmark for success. Generally, experts say that an engagement rate of around 1% to 5% is good—but it always varies depending on your playing field.

Thus, before setting your KPIs and target goals, grab hold of your competitors’ engagement rate and use it as a reference point. Try to up the ante a bit and aim for something higher—meeting or even exceeding your competitors’ engagement rate is always a plus.

What Counts as Engagement?

Hmm, but what exactly counts as engagement? Well, there are several ways in which your content can be engaging, and it all boils down to how your followers interact with it.

Engagement can be measured by likes, shares, comments, reactions, clicks, and even the direct messages sent to your page. If a follower takes the time to hit a particular button or respond, then it does count as engagement.

Now that we’ve got that out of the way, let’s dive into the seven surefire tips to make your followers hit those like, share, and comment buttons.

Tip #1: Provide Value

Consumer-centered marketing is all about providing value and relevance. Think about it: why would your targeted market interact with content that doesn’t offer anything of real value to them?

While posting eye-catching content is excellent, giving followers something they can use will be more effective in terms of engagement. This could mean sharing valuable articles, teaching DIY tricks, or giving away discounts and promos. Not only does you care about customers, but it also gives them something to look forward to from your page. Plus, you establish your reputation as a reliable source of information in your industry.

Tip #2: Don’t Give Everything In One Go

Yes, providing helpful content with real value is surely a great way to engage your followers. However, don’t just give away everything in one go. Doing so will only leave them with nothing to look forward to from your page, and they’ll eventually lose interest.

Instead, try to spread out your content by providing them with information in bits and pieces. For example, when talking about a particular topic, break it down into separate posts covering specific points. As a result, you’ll have more content that your followers can engage with, and they’ll be more likely to come back for more. The key is finding the right balance between giving away too little and too much information.

Tip #3: Find the Right Timing

Timing will always be a key factor when engaging followers. Posting content too often will appear spammy and drive away supporters. Social media users are not in the mood for online content on certain days and time slots. So, it’s best to identify and avoid these periods when scheduling your posts.

To give you some reference, data shows that the best days to post on Facebook are Wednesdays, Thursdays, and Fridays. The ideal time slots vary depending on the day you’re publishing content, but generally, content posted between 1 to 4 pm on weekdays are found to have high engagement rates.

You can check this out for other platforms’ ideal posting schedules.

Tip #4: Ask Questions and Encourage Conversations

Engagement isn’t only about getting likes and shares. It’s also about fostering conversations between you and your followers.

Asking questions or even having a poll is a great way to get the ball rolling. This can be something as simple as asking your followers’ opinions or having them share their experiences on a specific topic. This will give you insight and show your followers that you value their opinion and care about what they have to say. You can even create branded hashtags for your topics and make it a point to follow up on conversations.

Here is a sample question post we did for one of our clients:
Check out the Reach, Engagmenent, Comments & Shares

Tip #5: Repost User-Generated Content

User-generated content (UGC) is an effective way to engage with your followers. After all, it’s more likely that other users will interact with content created by someone else. So, why not feature them on your page and give the original creator a shoutout?

Reposting UGC can be a great way to show appreciation for your supporters while giving your page fresh content regularly. Plus, it encourages non-followers to interact with your page and gives followers an incentive to create content of their own. Having a good number of UGC also shows that your shoppers or followers are enthusiastic about your brand, which is a great way to build trust within your existing audience and potential customers.

Tip #6: Keep Tabs on What Your Followers are Up To

When crafting posts and content, it’s important to keep in mind the interests of your followers. This includes staying up-to-date with what they’re into and the trending topics in your industry.

Make sure to check out what kind of content they’re sharing, the hashtags they use, and the conversations they’re having. This can help you determine what type of content to post and give you ideas on keeping up with current trends. Doing this will also show your followers that you’re in tune with their interests, which gives them the incentive to keep engaging with your page.

Tip #7: Track Your Stats and Know When to Re-think Your Strategies

Finally, tracking your social media engagement can help you identify what works and what doesn’t. This includes taking note of the type of content that drives more engagement as well as the times and days when your posts receive the most attention.

Having this data can help you adjust your strategies accordingly and be more effective in engaging your followers. Remember that stepping up your marketing strategies is more than just a one-time big-time thing. It involves continuous tinkering and testing to get it just right, so don’t be afraid to experiment with new ideas and tactics. This will foolproof your strategies in the long run and help you stay ahead of the game.

Here’s to More Likes, Shares, and Comments!

And that’s a wrap! We hope these tips boost your social media engagement and get more users talking about your brand. Take the time to craft content that resonates with your followers and keep them in the loop of discussions and updates. You’ll be surprised by how much your engagement rate can improve when you make an effort to listen and engage with your followers.

And in case you need help creating valuable, share-worthy content on a regular basis, Voila! Media Group is your go-to partner. We’ll work closely with you to craft posts that get your target audience talking so you can boost engagement, drive conversions, and take your business to the next level. Check out our social media services, and let’s have a quick chat about making your business a success!