Discover the Secrets to Success with Our Recommended Marketing Books

Transform your marketing strategy from ‘meh’ to memorable

Isn’t that what every business leader wants from their marketing? And what every reader deserves from your business?

We’ve seen too many websites that disappoint. With too many words that ramble. With too many designs that lack oomph. And more of the same for their pages, emails, ads, posts, decks, lead magnets, profiles & everything-else-marketing. The perfect recipe for looking & sounding like all the rest. “Meh,” right? Or worse, “Ugh.”

That’s why we started this biz. And why we stay in this biz.

To help leaders understand their audience better than ever. With words that work as well as their business. A design that inspires website visitors to read, not ignore, their story. And campaigns for fans & followers to adore their brand.

No more blah blah blah. No more of the mundane & verbose. No more confusion & overwhelm. Instead… Clarity about their business. Clarity for their buyers. And clarity for their marketing.

@voilamediagroup This book is great if you are searching for: * Best marketing books for beginners * Marketing books for business owners * Ultimate small business marketing book * Best book on marketing and sales Most businesses are frustrated spending too much while getting too little from their marketing. There is one thing that sets successful & unsuccessful marketing apart – WORDS! Or your copywriting skills. To learn the secret recipe for crafting compelling marketing, there's one book you should check out: "Building a StoryBrand" by Donald Miller. Get a copy of this now if you own a small business – you'll thank me later. Give a follow for more marketing tips for your small business #smallbusiness #donaldmiller #marketingbook ♬ Da Girls – Ciara

Even after 24 years in marketing, these books still hold the key to our success today.

Here are a few of our top picks for you to get the most out of your marketing & small business to help you take it up a notch.

Story Brand by Donald Miller

Story Brand is a compelling book that teaches businesses how to clarify their message and cut through the noise to get their message heard by their target audience.

The book outlines a seven-step framework that helps businesses create a powerful brand story that resonates with their customers.

If you want to clarify your brand message and create marketing that resonates with your audience, this is a must-read.

We’ve been in the biz since 1999 and resonated with this book’s notion of ‘The Curse of Knowledge’ – which is that business owners are too close to their own business to be able to write about it through a clear and simple lens.

We took our team to Nashville and went through the Storybrand process and also did a 3-day intensive course to become “Storybrand Certified”– we learned firsthand from Donald Miller and his team. So, if you need help implementing any of these concepts, send us an email or schedule a call.

Here are three compelling reasons why small business owners should get this book:

  1. The book is filled with practical advice and actionable steps that businesses of any size can implement to improve their marketing efforts.
  2. The concepts in the book are illustrated with real-life examples, making it easier to understand how they can be applied to your own business.
  3. It’s not just about marketing but also about how to create a brand that connects with customers on a deeper level, leading to increased customer loyalty and advocacy.

Ready to understand your audience better than ever?

Want more life to your brand – so you’ll stand out from the rest?

Well then, get the book already. 


Jab, Jab, Jab, Right Hook by Gary Vaynerchuk

Jab, Jab, Jab, Right Hook is a practical guide that teaches businesses how to create and distribute content that engages their customers and drives sales. The book provides real-world examples of successful social media campaigns and outlines the dos and don’ts of social media marketing.

This book came out in 2013, and I still think about it 10 years later.

The jabs represent the value or content.

While the right hook is the ask, such as a call-to-action or sales pitch.

The book’s boxing analogy explains the importance of providing more value to customers before asking for something in return. Brands must first earn the attention and trust of their audience by consistently providing valuable content before making an ask.

If you want to knock out the competition – load this book into your ‘virtual’ cart.


Profit First by Mike Michalowicz

Profit First is a practical guide that teaches businesses how to manage their finances more effectively. The book outlines a simple yet effective system for allocating profits and managing cash flow that can help businesses achieve financial stability and growth.

Managing finances used to make me want to run and hide, until I found this book.

I implemented its teachings and saw results immediately. I now have a clear understanding of my business’s financials and feel confident each month knowing I can support my employees and grow my business.

If you are done playing financial hide and seek, grab this book today.


Whether you’re a seasoned marketer or just starting, these books are a must-read to stay ahead of the curve in the ever-evolving world of marketing. Each has practical tips you can apply daily to grow your business – how can you go wrong?

Don’t have time to sit and read? No problem! All of these books are also available in audio format for on-the-go listening.

Jump onto our social media channels and share your thoughts with us! Have you read any of these books, or are you planning to read them? Let us know!

Most businesses are frustrated with spending too much while getting too little from their marketing. 

We build their websites & run their campaigns. 

So they’ll: 

1) Know what they’ll get.

2) Earn more than they spend.

3) While winning leads & growing sales.

Want that for your business?
Schedule a Call

7 Surefire Tips to Keep Your Social Media Followers Engaged

Your business’ page may have thousands of followers, but do they interact with your content? Imagine performing in front of a large audience and getting no response. A page with a low engagement rate tells a different story.

Luckily, there are things you can do to ensure both your business page and content get that customer interaction. In this blog, we’ll share seven tips to help you keep your followers engaged and ensure they don’t just scroll past your posts.

What’s a Good Engagement Rate?

Before we get to the tips, let’s quickly cover a reasonable engagement rate. Many businesses use the average engagement rate of their industry as a benchmark for success. Generally, experts say that an engagement rate of around 1% to 5% is good—but it always varies depending on your playing field.

Thus, before setting your KPIs and target goals, grab hold of your competitors’ engagement rate and use it as a reference point. Try to up the ante a bit and aim for something higher—meeting or even exceeding your competitors’ engagement rate is always a plus.

What Counts as Engagement?

Hmm, but what exactly counts as engagement? Well, there are several ways in which your content can be engaging, and it all boils down to how your followers interact with it.

Engagement can be measured by likes, shares, comments, reactions, clicks, and even the direct messages sent to your page. If a follower takes the time to hit a particular button or respond, then it does count as engagement.

Now that we’ve got that out of the way, let’s dive into the seven surefire tips to make your followers hit those like, share, and comment buttons.

Tip #1: Provide Value

Consumer-centered marketing is all about providing value and relevance. Think about it: why would your targeted market interact with content that doesn’t offer anything of real value to them?

While posting eye-catching content is excellent, giving followers something they can use will be more effective in terms of engagement. This could mean sharing valuable articles, teaching DIY tricks, or giving away discounts and promos. Not only does you care about customers, but it also gives them something to look forward to from your page. Plus, you establish your reputation as a reliable source of information in your industry.

Tip #2: Don’t Give Everything In One Go

Yes, providing helpful content with real value is surely a great way to engage your followers. However, don’t just give away everything in one go. Doing so will only leave them with nothing to look forward to from your page, and they’ll eventually lose interest.

Instead, try to spread out your content by providing them with information in bits and pieces. For example, when talking about a particular topic, break it down into separate posts covering specific points. As a result, you’ll have more content that your followers can engage with, and they’ll be more likely to come back for more. The key is finding the right balance between giving away too little and too much information.

Tip #3: Find the Right Timing

Timing will always be a key factor when engaging followers. Posting content too often will appear spammy and drive away supporters. Social media users are not in the mood for online content on certain days and time slots. So, it’s best to identify and avoid these periods when scheduling your posts.

To give you some reference, data shows that the best days to post on Facebook are Wednesdays, Thursdays, and Fridays. The ideal time slots vary depending on the day you’re publishing content, but generally, content posted between 1 to 4 pm on weekdays are found to have high engagement rates.

You can check this out for other platforms’ ideal posting schedules.

Tip #4: Ask Questions and Encourage Conversations

how to get engagement on social media posts

Engagement isn’t only about getting likes and shares. It’s also about fostering conversations between you and your followers.

Asking questions or even having a poll is a great way to get the ball rolling. This can be something as simple as asking your followers’ opinions or having them share their experiences on a specific topic. This will give you insight and show your followers that you value their opinion and care about what they have to say. You can even create branded hashtags for your topics and make it a point to follow up on conversations.

Here is a sample question post we did for one of our clients:
Check out the Reach, Engagmenent, Comments & Shares

question posts for interaction on social media

Tip #5: Repost User-Generated Content

User-generated content (UGC) is an effective way to engage with your followers. After all, it’s more likely that other users will interact with content created by someone else. So, why not feature them on your page and give the original creator a shoutout?

Reposting UGC can be a great way to show appreciation for your supporters while giving your page fresh content regularly. Plus, it encourages non-followers to interact with your page and gives followers an incentive to create content of their own. Having a good number of UGC also shows that your shoppers or followers are enthusiastic about your brand, which is a great way to build trust within your existing audience and potential customers.

Tip #6: Keep Tabs on What Your Followers are Up To

When crafting posts and content, it’s important to keep in mind the interests of your followers. This includes staying up-to-date with what they’re into and the trending topics in your industry.

Make sure to check out what kind of content they’re sharing, the hashtags they use, and the conversations they’re having. This can help you determine what type of content to post and give you ideas on keeping up with current trends. Doing this will also show your followers that you’re in tune with their interests, which gives them the incentive to keep engaging with your page.

Tip #7: Track Your Stats and Know When to Re-think Your Strategies

Finally, tracking your social media engagement can help you identify what works and what doesn’t. This includes taking note of the type of content that drives more engagement as well as the times and days when your posts receive the most attention.

Having this data can help you adjust your strategies accordingly and be more effective in engaging your followers. Remember that stepping up your marketing strategies is more than just a one-time big-time thing. It involves continuous tinkering and testing to get it just right, so don’t be afraid to experiment with new ideas and tactics. This will foolproof your strategies in the long run and help you stay ahead of the game.

Here’s to More Likes, Shares, and Comments!

And that’s a wrap! We hope these tips boost your social media engagement and get more users talking about your brand. Take the time to craft content that resonates with your followers and keep them in the loop of discussions and updates. You’ll be surprised by how much your engagement rate can improve when you make an effort to listen and engage with your followers.

And in case you need help creating valuable, share-worthy content on a regular basis, Voila! Media Group is your go-to partner. We’ll work closely with you to craft posts that get your target audience talking so you can boost engagement, drive conversions, and take your business to the next level. Check out our social media services, and let’s have a quick chat about making your business a success!

7 Valentine’s Day Marketing Ideas to Win Your Customers’ Hearts in 2023

With over $23 billion worth of spending in the previous year, there’s no wonder why the Valentine’s Day season is a favorite among businesses worldwide. Love may be in the air, but so are profit margins.

However, the high figures also mean that the market is highly competitive. Thus, to stand out from the rest, you’ll need more than just a few heart-shaped balloons. To give your business a head start, we’ve listed down some of the most surefire Valentine’s Day Marketing Ideas that will help you win your customers’ hearts this season.

Celebrate Love In Its Many Forms

One thing to admire about today’s generations is their ability to be open-minded and embrace inclusion and diversity. Gone are the days when certain genders and archetypes are boxed into a single idea of love. And if you want to show that your brand supports this shift in ideals, why not dedicate an entire campaign for the celebration of love and its many forms?

Aside from celebrating gender inclusive types of love, you can also promote love for pets, family, friends, and of course, oneself. While cheesy, romantic campaigns are a staple of the season, choosing a different approach that resonates best with your target market can make a lasting impression.

Have a Clear, Consistent Message

Once you have determined the theme of your campaign, make sure to have a clear and consistent message that underlines each part. Whether it’s through color palettes, your marketing copies, or even the design of your visuals, it’s important that you have one uniform idea to ensure customers understand what you stand for.

For instance, if your Valentine’s campaign is all about self-love and embracing the #singlelife, you can use bold colors and empowering messages in your visuals to show customers that you’re behind them. Giving them a sense of validation during this season can be a great way to gain long-term loyalty.

Send Electronic Greetings to Show You Care

You may think that your newsletter subscribers will probably overlook your Valentine’s Day greetings. But believe it or not, email is still one of the most powerful channels to reach customers this season.

Take the time to create emails that speak directly to your target market. Show customers that they’re special and appreciated by highlighting exclusive products, discounts, and offers in a manner that feels personal and heartfelt. Not only will this make them feel remembered but will also encourage them to browse your products and services.

Offer Limited-Edition Deals

From flash sales, Valentine’s Day bundles, to collections specifically crafted for the season, giving customers something special is a great way to show appreciation. You can also offer these products along with free gift wrapping and shipping. This takes away the burden of having to personally shop for their gifts and gives them the convenience of shopping at home.

The key to promoting these limited-edition deals is to make them time-sensitive and exclusive. This will create an urgency that customers need to act on right away and ultimately, encourages them to hit the check out button with no hesitation.

Drive User Generated Content

The gist of the season is to spread love, so why not give customers a platform to do just that? This can help you drive user-generated content (UGC) that can get your brand noticed by more people while allowing your followers to express their feelings!

Working With Influencers

One way to reach a larger audience and generate UGC is by working with micro or macro influencers in your niche. For one thing, they have a larger following and this can help you gain more visibility for your campaigns.

Additionally, working with influencers can be a great way to gain credibility and authenticity. Having a respected figure in your niche vouch for your brand can create a feeling of relatability and trust that customers aren’t likely to forget.

Holding a Valentine’s Giveaway Contest

Who can resist a good giveaway? Not only is this a great way to attract customers but will also give them a chance to win prizes from your store.

To make the contest more interesting, you can add some creative elements like asking your followers to submit their meet-cute stories or a photo of them with someone they love. This would make them feel more connected to your brand while also giving you more content to show off.

Creating a Branded Hashtag

While you’re at it, you can also come up with a hashtag specific to your campaign to encourage more sharing and interaction. This is a great way to foster a sense of community among your target audience while also making it easier to track your campaign.

Create a Separate Landing Page for Your Valentine’s Promos

One of the many mistakes businesses make is forgoing the use of landing pages for their seasonal promos. A separate page on your website is a great way to keep customers in the know and ensure that all the details about your campaigns are visible in one place. Plus, you can easily share the link in your social media channels and email campaigns.

By creating a specific page for your Valentine’s Day promos, customers can conveniently browse through your products and make a purchase without any distractions. This would also help you monitor your sales and impressions specific to the campaign to later evaluate which strategies worked and which ones didn’t.

Be Sincere

Your customers are exposed to 10,000 marketing messages per day and this number can even double on a special occasion. This is why it’s important to make sure your message conveys sincerity and not just another sales pitch.

While it may be tricky to achieve the right balance, making sure your customers feel cherished is a must. You can do this by thoroughly analyzing their past interactions with your brand and adding personal touches to your marketing copies. If you’re working with a team, make sure to get their inputs first as well before releasing any kind of message.

Valentine’s, after all, is about love and the last thing you want to do is come across as insincere or too commercial. Keep this in mind when preparing your promos and be mindful of the message you’re trying to communicate.

Ready to Make This Valentine’s Day Your Most Profitable Yet?

We hope this quick guide has helped you come up with some creative ideas for your Valentine’s Day campaigns. With the right strategies and a pinch of creativity (plus some TLC!), we’re certain you’ll be able to maximize your reach and boost your sales this season of love!

Stay updated on the latest digital marketing trends! Check out our blog or subscribe to our  marketing tips.

Get Ahead of the Curve! 10 Signs You Need To Hire A Social Media Manager in 2023

In the digital age, having a strong social media presence is essential for businesses to stay competitive. In fact, 93% of marketers around the globe have been using social media platforms for promotions. Without the right tools and know-how, it can be difficult to keep up with the ever-evolving landscape of social media platforms. Hiring a social media manager in 2023 is a great way to ensure that your brand is staying current and reaching its full potential.

Here are 10 signs that you need to hire a social media manager this year:

1. Your campaigns are falling flat and not driving results. 

When your campaigns are falling flat and not driving results, it means that you are failing to achieve the desired outcomes from your initiatives. Campaigns may fall flat for a number of reasons such as targeting the wrong audience, having weak creativity, or lacking focus on key metrics. When campaigns aren’t working, it’s important to take a step back and reassess the strategy so that you can adjust and optimize for successful results.

2. Your content isn’t getting the engagement that you want.

When your content isn’t getting the engagement you want, it means that your audience is not reacting to or interacting with it the way that you intended. There are many potential reasons for this including a lack of strategy or failure to be timely and relevant. It is important to analyze why your content isn’t performing well and adjust accordingly in order to increase engagement.

3. You don’t have enough time to dedicate to social media management.

When you don’t have enough time to dedicate to social media management, it means that you are stretched thin and unable to devote the necessary resources to your social media initiatives. This can cause you to miss out on valuable opportunities on various platforms or fail to keep up with the ever-changing trends. To combat this, it is important to prioritize and create a strategy that allows you to manage your time and resources effectively.

4. You don’t have the necessary skills or resources to scale your campaigns effectively.

When you don’t have the necessary skills or resources to scale your campaigns effectively, it can be difficult to reach your desired outcomes. Without having the right team or tools in place, you can find yourself struggling with repetitive tasks and challenging processes. To ensure your campaigns are successful, it is important to determine what skills and resources are needed beforehand and make sure that these are allocated appropriately. Having access to the right people and technologies can help streamline processes and enable a smooth transition from one stage of a campaign to the next. This will help create an efficient workflow and maximize your chances of achieving success.

5. You’re not taking advantage of new opportunities on emerging platforms like TikTok and Clubhouse.

As new platforms like TikTok and Clubhouse continue to rise in popularity, it is important to take advantage of the opportunities they provide. By utilizing these new platforms, you can target different demographics with your content, reach a wider audience, and increase engagement. Social media managers are positioned to help you navigate these evolving mediums by creating content strategies that align with these spaces and leveraging their expertise in understanding trends. Through careful research and analysis, they can identify emerging opportunities to further grow your presence on these platforms.

6. You lack a cohesive strategy across all platforms, leaving users confused about your message or brand identity.

Having a cohesive strategy across all social media platforms is essential to ensure users understand your message and feel connected to your brand identity. Without consistency in your messaging, branding, and visuals, users may be left feeling confused and unengaged. Your strategy should include a unified look and feel across all of your platforms, as well as consistent approaches to content planning, engagement, and analytics tracking. Additionally, it is important to identify target audiences across each platform so you can tailor your strategies accordingly. With a cohesive strategy in place and proper execution, you can create an environment that helps build trust among users and strengthens the connection with your brand identity.

7. You aren’t using automation tools like scheduling software and analytics dashboards which could save you valuable time and money in the long run.

Automation tools like scheduling software and analytics dashboards can be incredibly beneficial for streamlining social media processes. Scheduling software makes it easier to organize and plan content, while analytics dashboards give you the ability to track and measure performance. Utilizing these automated tools can save time and money in the long run by helping you quickly identify what works and what doesn’t, as well as optimize your overall strategy. Automation also helps you stay on top of trends and insights, meaning you’ll always have access to the most up-to-date information so you can better reach your target audience.

8. Social media trends are passing you by – what works today won’t necessarily work tomorrow!

Social media trends change quickly, so it is important to stay in the know and be agile when it comes to adapting your strategy. What works on one platform today may become outdated just a few weeks later. Therefore, having an understanding of current platforms and trends, as well as staying up-to-date with industry news and changes, can help you stay ahead of any curve balls that come your way. It’s also essential to monitor performance metrics to determine what’s working and what isn’t, so you can adjust your strategy accordingly. By being proactive about identifying upcoming trends and making timely changes based on analytics data, you can ensure that your social media content stays relevant and engaging for your audience.

9. You’re wasting too much time on tasks that can easily be delegated such as community management, content curation, campaign analysis, etc. 

Delegating tasks such as community management, content curation, and campaign analysis can help you save time and resources that can be put toward more important goals. By automating certain processes and delegating repetitive tasks to other members of your team (or even hiring experts to do it for you), you’ll be able to focus on higher-priority areas of your business. As mentioned, automated tools like analytics dashboards make it easier to track performance, while scheduling software can help you easily organize content ahead of time. Allocating the right resources in the right places will not only free up your time but also help ensure that every task is carried out efficiently and effectively.

10. Your competitors are dominating social media – staying ahead of them is key!

Staying ahead of your competitors on social media is key to remaining competitive. Keeping track of what’s trending, engaging with relevant topics and influencers, and taking advantage of available analytics tools can help you gain an understanding of the landscape. It’s also important to create consistent, compelling content that stands out from the competition. Creating a detailed plan outlining when and how content should be published can further ensure that your strategy is executed in a timely manner. Additionally, make sure to take advantage of emerging technologies to keep up with the ever-changing trends. By having a social media manager who can keep an eye on the competition while you work on the bigger goals of your business, you can stay a step ahead of the other players in your field.

How an effective Social Media Manager Can Help Grow Your Business

Managing social media accounts can be stressful and time-consuming. With all the trends you have to keep tabs on, plus the ever-changing needs and interests of the market you have to cater to, it is almost impossible to juggle social media management along with the more complicated aspects of your business. To combat this dilemma, it is important to prioritize and create a strategy that allows you to manage your time and resources effectively. And that entails hiring a social media manager who will take care of all your digital marketing needs while you focus on scaling your venture.

How Voila Media Group Can Help?

Voila Media Group has a full-service social media management service, providing comprehensive services to help businesses create meaningful connections with their audiences.

Our experienced team of social media specialists will develop and implement custom strategies designed to engage customers and build relationships. We use the latest marketing tools and strategies to ensure that your brand stands out from the competition.

Our social media management services include: 

  • Creation of compelling content for all major social platforms (Facebook, Twitter, Instagram, LinkedIn, YouTube)
  • Targeted advertising campaigns to reach new audiences
  • Social listening and analytics to track important insights
  • Regular performance reports that show how your business is performing
  • Research and discovery of influencers in your niche

We also offer one-time or recurring consultations for clients who need additional support with creating engaging content or managing their campaigns. With our expertise and guidance, you can quickly increase your reach, generate leads, and grow your business.

For more information about our social media management services or to set up a consultation, please contact us today. We look forward to working together!

How are you? Feeling like you really need to delegate most of your social media tasks to someone else? Contact us – we’ll do it for you!